
Episode 2 - Bongo Jiboner Ongo - Nostalgic Ads বোরোলিনের সেই চেনা গন্ধ আর পুজোর ঠিক আগেই শালিমারের সেই চেনা গান। এইসব শুধু বিজ্ঞাপন নয়, এ আমাদের বড় হয়ে ওঠার সঙ্গী। There’s a certain charm about the old advertisements, the rhythmic ‘jingles’ of a household in motion kept us hooked as much as the taglines that became a part of us. The freshness of Margo soap, the clink of a spoon stirring Horlicks and the crinkle of a Britannia biscuit packet being opened as the tea starts to simmer in the background, these products became a part of our culture, our identity. The attention to detail is proof of a strong production that has created a legacy that continues even today. These ads belong to the age of television, radio and print, totally detached from the influences of instagram or youtube. The interesting fact about these ads was, they did not come with a skip option! These advertisements refuse to leave us, because nostalgia, no matter what the critics have to say, is a story of our households.
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