Malavika's Post

Pinklay India is a lifestyle brand that shines a spotlight on the rich artisan heritage of India. Founded in 2015 by Daisy Tanwani, it aims to preserve and promote traditional Indian crafts in a contemporary, global context. The brand collaborates with artisans from various states like Rajasthan, Uttar Pradesh, West Bengal, and Gujarat, showcasing a wide array of crafts such as hand-block printing, dabu printing, and hand quilting. These collaborations not only keep ancient techniques alive but also provide artisans with a platform to reach a global audience. Sustainability is at the heart of Pinklay’s mission. Their products are made using traditional, labor-intensive methods that have a minimal carbon footprint. This includes using natural dyes and sustainable fabrics. I am wearing the Kiara Green Polka co-ord and the Maria Twill Midi dress, both of which are hand-printed (and so comfyyy). The hand-block printing technique used for these garments involves skilled artisans meticulously carving designs into wooden blocks and stamping them onto the fabric. Beyond fashion, Pinklay’s impact extends to social empowerment by employing a significant number of women artisans, particularly in regions where socio-cultural constraints limit their ability to work outside the home. Pinklay’s journey from a small startup to a globally recognized brand underscores their commitment to quality, sustainability, and social impact. They set a great a example for others looking to create a successful brand, while being good to the planet 🌍 . . . #sustainablefashion #sustainablefashionindia #summerlooks #handprinted #veganfashion

• #summerlooks
• #sustainablefashionindia
• #veganfashion
• #handprinted
• #sustainablefashion

• 153 4
• 18.0K Followers
• 123 Posts
• 298 Average Likes
• 1.75% Eng. Rate

This post was published on 23rd July, 2024 by Malavika on her Instagram handle "@malagoesgreen (Malavika Malaviya)". Malavika has total 18.0K followers on Instagram and has a total of 123 post.This post has received 153 Likes which are lower than the average likes that Malavika gets. Malavika receives an average engagement rate of 1.75% per post on Instagram. This post has received 4 comments which are lower than the average comments that Malavika gets. Overall the engagement rate for this post was lower than the average for the profile. #summerlooks #sustainablefashionindia #veganfashion #handprinted #sustainablefashion has been used frequently in this Post.