
Building Winning Brands by Guru Dev Prasad and Suharsh Dixit is an insightful guide to brand building, which offers practical advice. Such a thought-provoking read for brand builders. It is divided into three well-organized sections. Building Winning Brands is a valuable asset for entrepreneurs and marketers. The writing is clear and easy to understand. Most importantly, the authors have experience with 10,000 consumer interactions across 50+ categories and advising on some of the most recognized new-age brands in India. This book will provide answers to all our questions. In this book the authors taught us everything they have learned. Such an honest book which addresses the increasingly complex marketing problems of the current world. I loved the chapters on marketing to women. This book is a reward for the authors 20 years learning as practicing marketers and brand strategy consultants to organizations. The authors have worked with many reputed Indian brands, from stockbroking to solar energy, fast fashion to fintech and home interiors to headphones. Such a great read to navigate modern marketing challenges, with an honest and no-nonsense approach. Overall, I loved this book and would strongly recommend it to all budding brand builders. Qotd: Do you judge a book by its cover? #bookreels #booklover #bookaholic #booksbooksbooks #bookworm #booknerd #bookreviewer #bookrecommendations #bookaesthetic #bookvibes #bookish #booksaremagic #book #bookaesthetics #bookblogger #BookInspiration #booklover❤️
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