Sachin's Post

🍕🍗 Why Rebel Foods built 45+ brands from the same kitchen Consumer psychology is simple: 👉 People order brands they know for one thing. • Behrouz Biryani? Known for biryani. • Oven Story? Known for pizza. • Faasos? Known for rolls. Now imagine Behrouz selling you pizza. Would you order? ❌ No — because in your mind, Behrouz = biryani. Rebel Foods understood this: • Instead of stretching one brand into everything, they created new brands. • Operated from the same cloud kitchen → saving infra & staff costs. • But marketed each brand as the “best in category” → winning consumer trust. 📌 Lesson: In food delivery, perception is everything. People don’t want “one brand does it all.” They want the best biryani brand, the best pizza brand, the best dessert brand. Rebel scaled by turning one kitchen into many brands — cutting costs but multiplying mindshare. 💬 Comment “Smart” if you think this was smart 👉 Follow @dreamwithsachin for more founder POVs on consumer behaviour #dreamwithsachin

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This post was published on 05th September, 2025 by Sachin on his Instagram handle "@dreamwithsachin (Sachin Yadav)". Sachin has total 4.7K followers on Instagram and has a total of 60 post.This post has received 63 Likes which are lower than the average likes that Sachin gets. Sachin receives an average engagement rate of 2.37% per post on Instagram. This post has received 2 comments which are lower than the average comments that Sachin gets. Overall the engagement rate for this post was lower than the average for the profile. #dreamwithsachin has been used frequently in this Post.