Sachin's Post

Here’s the Lifebuoy’s great campaign at Kumbh Mela, a grand success! Here are 7 takeaways from this remarkable initiative that you can learn: 1. Innovative Promotion: HUL’s ‘Roti Reminder’ campaign showcased an innovative strategy, leveraging the tradition of serving rotis to spread a message of hygiene, part of Lifebuoy’s greater campaign. 2.Strategic Partnership: Partnering with over 100 dhabas and hotels, HUL strategically stamped rotis with the message “Lifebuoy se haath dhoye kya?” reaching over 2.5 million visitors. 3. Timely Reminder: Emphasising the importance of handwashing before eating, especially in crowded places like Kumbh Mela. 4. Effective Execution: Special heat stamps ensured a clear message on rotis, prompting handwashing at the right moment. 5. Large-Scale Activation: Hiring 100 promoters across the mela ensured widespread dissemination of the hygiene message as part of Lifebuoy’s greater campaign. 6. Insight-Driven: Inspired by the insight that handwashing can prevent disease transmission, addressing a common yet overlooked aspect of hygiene. 7. Cost-Effective Outreach Leveraging the massive audience of the Kumbh Mela, the campaign reached a predominantly rural population at a fraction of traditional advertising costs, aligning with Lifebuoy’s greater campaign goals. 🌈 #lifebuoy #kumbhmela #marketingstrategy #marketingtips #brandinginspiration #brandingtips #startupmarketing #dreamwithsachin

• #brandinginspiration
• #kumbhmela
• #startupmarketing
• #lifebuoy
• #brandingtips
• #marketingtips
• #dreamwithsachin
• #marketingstrategy

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This post was published on 14th February, 2024 by Sachin on his Instagram handle "@dreamwithsachin (Sachin Yadav)". Sachin has total 4.7K followers on Instagram and has a total of 60 post.This post has received 33 Likes which are lower than the average likes that Sachin gets. Sachin receives an average engagement rate of 2.37% per post on Instagram. This post has received 3 comments which are lower than the average comments that Sachin gets. Overall the engagement rate for this post was lower than the average for the profile. #brandinginspiration #kumbhmela #startupmarketing #lifebuoy #brandingtips #marketingtips #dreamwithsachin #marketingstrategy has been used frequently in this Post.