Suraj's Post

🇮🇳 India looks like one market. It actually behaves like three. This is not theory. It’s how money, demand, and consumption really work. 📊 The 3 Indias: 🔹 India 1 (Top 10%) High income. High spending. This is where most startups build. 🔹 India 2 (Aspirers) Wants to spend. Very active digitally. But price-sensitive. UPI, OTT, gaming, edtech thrive here. 🔹 India 3 (Bottom of pyramid) Focus is survival, not consumption. Not a traditional “market” yet. 💡 The real insight: India doesn’t lack demand. It has an income distribution gap. 📌 Why startups fail: They build for India 1 pricing but expect India 2 scale. Different India = different strategy. One country. Three economies.

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This post was published on 22nd March, 2026 by Suraj on his Instagram handle "@myfintaxofficial (MYFINTAX | Finance & Tax Educator | CA Suraj Soni)". Suraj has total 201.5K followers on Instagram and has a total of 3.0K post. Suraj receives an average engagement rate of 1.29% per post on Instagram. This post has received 4 comments which are lower than the average comments that Suraj gets. Overall the engagement rate for this post was lower than the average for the profile.