
The blueprint is ready💜 We aren’t opening this up to everyone just yet. We’re starting with a small circle of those who get the vision. ✨ **To join the waitlist:** Send a follow request to **@So.facet**. For the last few months, I’ve been quiet for a reason. I’m taking everything I’ve learned about scale and pouring it into something that finally feels personal. It’s intentional. It’s design-led. And it’s unlike anything I’ve done before. **SO / FACET** is coming. We’re keeping the doors closed until the first reveal. See you on the inside. [Woman founder, building in public, startup strategy, luxury design India, female entrepreneur journey, corporate exit, sustainable design, Mumbai creative entrepreneur, building from scratch, intentional living, design-led business, premium aesthetics, founder identity, boutique creative, conscious commerce.] #SoFacet #BuildingInPublic #WomanFounder #QuietLuxury #TheWaitlist FounderEra DesignLed NewVenture IntentionalLiving TheReveal MumbaiStartups LuxuryDesign ThePivot
This post was published on 20th April, 2026 by Aarushi on her Instagram handle "@aarushii__agrawal (AARUSHI A NAULAKHA)". Aarushi has total 81.7K followers on Instagram and has a total of 370 post.This post has received 203 Likes which are lower than the average likes that Aarushi gets. Aarushi receives an average engagement rate of 0.99% per post on Instagram. This post has received 46 comments which are lower than the average comments that Aarushi gets. Overall the engagement rate for this post was lower than the average for the profile. #SoFacet #WomanFounder #QuietLuxury #BuildingInPublic #TheWaitlist has been used frequently in this Post.