Arindom

We, Arindom and Nayonik are creators, a Bengali-first Instagram channel built around the moments every Bengali household knows but nobody talks about openly.
Our content covers family comedy, savage replies, pregnancy and parenting, Bengali culture, 90s nostalgia, and everyday relationship dynamics. We turn real-life household situations into short, shareable Reels that consistently go viral organically without any paid promotion.
The channel launched in February 2026 and has grown rapidly through pure content quality and algorithm distribution. Our Reels regularly cross 1 lakh+ views, with top-performing content reaching 25 lakh+ views. The majority of our viewership comes from non-followers, which means brands partnering with us get exposure to entirely new audiences rather than the same follower base.
Our audience is a near-equal gender split, primarily aged 18-34, based in Kolkata, Bengal, and urban India with growing traction in Bangladesh. This makes us a strong fit for brands targeting young Bengali-speaking consumers and households.
We specialize in native product integrations where the brand fits naturally into a family storytelling scenario. Our previous collaboration with Jay Shree Tea (Birla Group) for Bagicha Roasted Darjeeling Tea delivered strong results through this approach.
We are open to collaborations across FMCG, food and beverage, parenting and baby care, fashion, beauty, lifestyle, and regional brands. Available for Instagram Reels, Stories, carousel posts, unboxing content, and product reviews.

• Bagicha roasted Darjeeling tea

• Single Static Instagram Post or Story: INR 2500
• Instagram Carousel Post (3 - 5 Slides): INR 5000
• Instagram Story with normal commentary video: INR 3000
• Instagram Story with professional video: INR 3500
• Instagram Story with unboxing video: INR 4000
• Instagram Story with video after Online Product Purchase and final review posting: INR 5000
• Instagram Contests: INR 7000
• Instagram Giveaways: INR 6000
• Instagram Live Videos: INR 6000