
Decoy Pricing Strategy (or Decoy Effect) is a psychological pricing technique used in marketing to influence customer decisions. How It Works: A business introduces a third option (the decoy) designed to be less attractive compared to the target product. Because of this decoy option, customers feel the target option gives the best value, so they choose it more often.
This post was published on 07th December, 2025 by Venky on his Instagram handle "@venkipreneur (Mindset = Success)". Venky has total 31.7K followers on Instagram and has a total of 57 post.This post has received 71 Likes which are lower than the average likes that Venky gets. Venky receives an average engagement rate of 130.95% per post on Instagram. This post has received 0 comments which are lower than the average comments that Venky gets. Overall the engagement rate for this post was lower than the average for the profile.