
In 2018, Lacoste temporarily removed its iconic crocodile logo for a powerful reason. Instead, it featured 10 endangered species including the Javan Rhino, Saola, Tiger, and Mountain Gorilla. Only 1,775 polos were produced - matching the number of these animals left in the wild. This wasn’t rebranding. This was awareness through fashion. Would you support a brand that chooses awareness over aesthetics? . . (Sustainability, Wildlife conservation, Endangered species, Ethical fashion, Brand activism, Environmental awareness, Conscious consumer, Biodiversity, Eco-friendly brands, Nature protection, Social impact, Responsible branding, Green marketing, Animal conservation) . . #brandresponsibility #lacoste #endangeredspecies #sustainablefashion #pr #brandstories
This post was published on 10th December, 2025 by Sahil on his Instagram handle "@thesahilsachdeva (Sahil Sachdeva)". Sahil has total 164.8K followers on Instagram and has a total of 1.2K post. Sahil receives an average engagement rate of 0.05% per post on Instagram. This post has received 0 comments which are lower than the average comments that Sahil gets. Overall the engagement rate for this post was lower than the average for the profile. #sustainablefashion #endangeredspecies #pr #brandstories #lacoste #brandresponsibility has been used frequently in this Post.