
Double 11 Results Released: Haier's MaiLang Series Tops Online Searches for "Product Sets" Once Again As the Double 11 shopping festival officially comes to a close, many consumers have reaped substantial rewards—new parents have stocked up on a wide range of maternal and infant products, while gaming enthusiasts have invested in the latest gaming equipment... As one of the hottest categories during Double 11, competition among home appliance brands has always been fierce. So, who emerged as this year’s most popular brand? The Double 11 results show that Haier has secured its position as the top brand across all online platforms for the 14th consecutive year, with achievements including leading multiple categories, dominating various sales channels, excelling in the high-end segment, and ranking first in live-streaming sales for major home appliance brands. Among these, the MaiLang series has maintained significant market attention. Data indicates that during Double 11, the MaiLang series ranked first in searches for "product sets" in the home appliance category on platforms like Douyin and Xiaohongshu. Since its launch in August, it has consistently topped the charts for "product set searches" multiple times.
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