
Most brands would showcase their product with statistics: “4K resolution,” “stunning clarity,” “lifelike colors.” LG chose chaos instead. They set up fake job interviews with one deadly detail—a window that wasn’t actually a window. It was their Ultra HD screen disguised as one. Mid-interview, candidates watched in horror as a CGI meteor destroyed the city outside. The reactions were instant: shock, screams, people diving under desks. The reveal? That apocalyptic view was just pixels on a screen—so vivid it triggered genuine survival instincts. LG’s message was clear without saying a word: if our screens can make you believe the world is ending, imagine what they’ll do for your favorite movie. The takeaway: Stop telling customers what makes you different. Make them experience it.
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