What is Social Media Marketing?

Social media marketing is leveraging the power of social media platforms to promote your products. Social media marketing is the most trusted forms of marketing in today’s e-marketing scenario, the primary business goal is to engage with your target audience together with providing solutions more than selling products.

Benefits of Social Media Marketing

Increase Brand Awareness

Brand awareness is crucial to establish your business in this aggressive market. The more people will know about your brand the more your products will sell. Social media is a great place to increase your brand awareness. With the right social media marketing strategy, you can reach the right-minded people which will develop brand affinity organically.

Better Communication with Customers

Social media is a great platform to communicate with customers and make new connections. Even if they don’t purchase from you right away it gives them a reason to connect with your brand which in turn will create a customer base. Consistent branding will increase the chances of conversion.

Increase Customer Satisfaction

Remember your brand’s social media profile is the face of your business, you cannot be physically present in front of your customers but that doesn’t mean the communication has to be compromised. With a proper social media marketing strategy, you can serve your customers better.

Better Market Research

Through proper social media marketing strategy, you can work with real people including bloggers, influencers and industry experts. If your goal is to go beyond sales you must leverage the power of influencer marketing to attract new customers.

Improve Sales

Better communication with customers means higher chances of conversion. Reaction from social media posts will also help you understand the mindset of your target audience without involving them in a survey. The idea is to be where your audience is.

Receive More Business Contact

Through LinkedIn marketing, you can get connected with a lot of eligible people from your same work field which is great for expanding your business.

What Influencers Can Do for Your Brand?


Create static and carousel posts on Instagram/ Facebook with branded clothing, apparel, and accessories.


Create Video posts on Instagram/ Facebook/ TikTok with branded clothing, apparel, and accessories.


Buy products from your website, create an unboxing video, share the post with their followers, and submit honest online reviews.


Physically Visit fashion stores of a selected locality and create a story about the store highlighting their collection and other USPs.


Create and Manage Instagram Contest (Giveaway or other) and help increase Facebook and Instagram Followers of the concerned brand.

Start A Campaign

Why Choose InfluGlue?

InfluGlue is committed to establish your brand awareness across the web and create meaningful connections with your audience through top-notch social media marketing (SMM). Here we provide social media marketing for start-ups, small to medium-sized businesses and businesses with multiple locations.

A full proof social media strategy is important to make your impression in this competitive market. We provide a holistic vision with specialist execution to win your audiences’ hearts creatively.

How Does it Work?

Pitch your project

Discuss your project in details with our social media marketing team, tell them about your goals and how you wish to achieve them. Mention the timeline if you have any and wait for the team to get back with a proper plan that can be converted to action.

Let the team evaluate

Let the team take a look at the potential and opportunities of your project. They will suggest the best practice to achieve your goals.

Launch campaign

Launch campaign to enjoy social media influence. Our team will monitor your campaign performance and suggest how to finetune it to create more traction in your target market.

FAQs About Social Media Marketing

Do I really need social media?+

Of course, there are people talking about your products, leaving reviews, complaining asking questions and many more, you don’t want to miss out on those reactions, are you? After coming across your social media profile or posts people might visit your website which means increased traffic. Having no social media profile means you are leaving your audience blank about your business.

How to measure ROI from social media?+

The method of measuring ROI is from social media is a bit complex since social media has both direct and indirect methods of calculating. You can start by setting your conversion goal, then you have to track the reach, traffic, the number of social media generated leads to understand the conversion rate. An experienced social media marketing agency would guide you throughout so that you can achieve your marketing goals easily.

How to find content specific to your audience?+

Various social media marketing tools can help you find the most relevant content for your niche. You have to start by researching your competitors and focus on finding the right strategy to stand out. Another important thing is to understand your target audience, you have to think like them.

Which social media platform should my business have a presence on?+

That depends on the type of business you are doing and your consumers’ interest. Each social media platform has its own benefits, for example, if your product is consumable you can try endorsing them on Facebook and Instagram. In contrast to that if you have an education course to sell you can try LinkedIn along with Facebook and Instagram. Moreover, you need to know the best practices of sharing content and tagging people on different social media platforms.

How often shall I post?+

That depends on your marketing goals and your particular niche, don’t post too many sales-related posts from your business account otherwise your audience will get bored. One post per day is considered standard if your business account is new. Don’t forget to post on festivals to greet your audience, always don’t add a CTA button that might look pushy. Instead, you can ask questions, run a contest, host a chat to engage with your audience.

How to get your customers involved and engaged?+

Make sure in your social media post you have some space for your audience so that they can comment on their thoughts. You can also leverage the power of meme marketing and ask your audience what they feel about that meme, it would be engaging and funny at the same time. There are thousands of methods through which you can engage your audience.

How do I know what my customers like and dislike?+

For that, you need to observe their activities closely, according to social media marketers audiences like light-hearted and entertaining posts that have some humour. However, you can also incorporate offers and wishes to your posts that can provide a reason to purchase or engage. You need a good social media marketing strategy to carry over in order to find out your audiences’ likes and dislikes.

How to handle negative comments on social media?+

It is okay to receive negative comments on social media, you cannot expect that everyone will like whatever you are posting. No matter what kind of negative comment you receive don’t show negativity or retort in front of your audience. Instead compose a well-fitted reply that contains an apology if required.

Some of Our Work

Start A Campaign

Want to Know More About Us?

We are a team of experienced digital marketers, tech buddies and content creators who wish to achieve the next level of creativity in marketing not only to stand out among others but also to get noticed by the biggest social media platforms. Our team members handle and operate campaigns from different cities of the country, we also have regular content creators on board with us who helps us in finetuning our strategy to deliver the best. We believe in a personalised approach with our clients with the perfect blend of creativity and technology.

Connect with us at your convenience, one of our marketing executives will get back to you at their earliest.

Contact Us