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Nano influencers are influencers who have followers between 1000 to 10000. Most of the nano influencers does not maintain a theme on their Instagram or other social media profile, they will give a feeling of the “guy next door”. These influencers are great for marketing because they maintain a closer relationship with their followers through one-on-one communication which is more engaging and intimate. You will find them participating in all giveaways, contests, providing answers to all your questions/comments etc. They know their loyal followers and interact with them to strengthen their relationship more. Moreover, their engagement rate is much higher that is why brands love to work with multiple nano influencers for their campaign.
A micro-influencer is someone who has followers between 10000 to 100,000, they focus on a specific niche or area while creating content, this is why they are considered industry experts. They are extremely vocal about various things happening around their niche which keeps them relevant all the time. Today every small to a big brand are planning to engage in micro-influencer marketing campaigns. Though they have a comparatively smaller number of audience than the mega and celebrity influencers but their sizeable followers are exclusively uniform which attracts various brands to work with them for endorsement projects. Micro-influencers are favourite for brands with limited marketing budgets.
Macro influencers are content creators with followers between 100,000 to 1000000, they lie somewhere between micro and mega. Over time macro-influencers have gained a reputation because of their skills and knowledge in a particular niche. Their content is supposed to be informative and entertaining at the same time. Usually, they are the first to talk about new trends in the society that includes launching new brands/products, discounts/coupons/giveaways etc. They usually maintain a theme on their profile to make it top-notch so that when brands take a look at their profile get a fair idea about their content quality.
Mega influencers got the highest ranking among all somewhat same as celebrity influencers though not entirely. They have over a million followers and prefer to work with brands with a high reputation in the market instead of emerging brands. They are the brand ambassadors for more than one brand and work on a commission basis apart from charging their regular fee for curating promotional posts. Because of their large following, mega influencers provide brands with a notable greater reach, brands with higher marketing budgets prefer to work with this category of influencers because of huge matters to them overall. Brands that want to promote products that appeal to the masses must work with mega influencers.
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InfluGlue Score: 67.00