Top 7 Menswear Influencers in India to Follow in 2024

Dec 01, 2023

Today, staying in fashion is not a choice, it is a necessity. While female fashionistas have always been at the forefront of the fashion game, of late, the nation has witnessed a surprising surge of menswear influencers. By amassing a large follower/subscriber count, they can significantly help entrepreneurs and novices take their businesses to the next level. 

Scroll down to know more!

Top 7 Menswear Influencers in India:  

Though one can find endless influencers in digital spaces, we have narrowed down the list focusing on their social media supremacy. Have a look:

1. Mridul Madhok

One of the prominent figures among Indian menswear influencers, Mridul Madhok has been the centre of attention with his creative content. In each of his videos, he carries a personal tone that significantly helps in engaging with audiences. His unique style of communicating and providing life hacks has won the hearts of endless viewers. 

  • YouTube Subscribers: 8.38M+ (Approx.)
  • Average views per month: 200K+ (at times it crosses 600K) 
  • Video frequency: 1 long video per month 
  • Content type: Product review/ promotion with solution
  • Medium: Hindi

2. Vaibhav Keswani

Embodying talent, creativity and style, Vaibhav Keshwani is the most sought-after male fashion influencer. His toned physique and striking fashion sense have fetched him enduring collaboration opportunities with world-known brands like Armani Exchange, Shoppers Stop, Nautica and more. His easy-to-follow grooming tips and tricks have made him one of India’s most loving menswear influencers.

  • YouTube Subscribers: 460K+ (Approx.)
  • Average views per month: 100K+  
  • Video frequency: 6 long videos per month 
  • Content type: Product review/ promotion with solution, men's grooming influencer
  • Medium: Hindi 

3. THE SHOE UNBOXER

As the name implies, this trending influencer primarily focuses on men's footwear. His phenomenal playlist has unlocked a unique taste among viewers. The Shoe Unboxer's views speak volumes, proving that a 3-minute shoe video can become viral. He shares reviews, competitive updates, biggest brand deals and more about mostly men's footwear. 

  • YouTube Subscribers: 68.4K+ (Approx.)
  • Average views per month: 9.8K+  
  • Video frequency: 6 long videos per month  
  • Content type: Shoes review/ promotion with solution 
  • Medium: Hindi

4. Sanket Mehta 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SANKET MEHTA (@sankett25)

Meet Sanket Mehta, a dynamic influencer, who has earned recognition for his globe-trotting and fashionable content. Carrying an informal and laid-back style, this content creator is everyone’s cherished for his captivating charm. People follow to watch his videos on lifestyle updates, style notes and skincare. Enticing destinations and accentuated style exemplify his content more than ever.

  • Instagram Followers: 908K  
  • Total Post: 852 posts  
  • Posts per Day/ Week/ Month: 1 post per day - 1 reel in 2 days 

5. Karron S Dhinggra

Karron S Dhinggra is a creator who has chosen a career above and beyond advocacy. His transformational videos have enchanted audiences across the globe. He diversifies his feed with videos on self-care, fashion ideas, essential items, social awareness and more. Whether he is exploring the world or helping others to glow up, his content exudes creativity and style. His unique way of interacting and down-to-earth behaviour have amplified his follower count. 

  • Instagram Followers: 1.4M  
  • Total Post: 2,795 posts  
  • Posts per Day/ Week/ Month: 1 reel per day 

6. Vipul Juneja

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Vipul Juneja (@vipul_juneja)

Vipul Juneja, another popular influencer among famous menswear influencers, is an ideal synonym for opulent outfits, extravagant tours and spell-binding looks. He started by promoting menswear and offering styling tips. His entire feed is a visual treat to his viewers who love affluent brands and love to see his insider insights about them. 

  • IG Followers: 806K  
  • Total Post: 1,495 posts  
  • Posts per Day/ Week/ Month: 3 reels per week

7. Varun Agrawal

This talented digital creator has marked the fashion world with his remarkable styling ideas. Due to his uploads on luxury makeovers, and wanderlust-inspired destinations, his profile has become a hot spot for men who are willing to rev up their style game. He showcases his invincible love towards high-end fashion by donning products of Prada, Zara and others. 

  • Instagram Followers: 121K  
  • Total Post: 1161 posts  
  • Posts per Day/ Week/ Month: 1 reel per day and 2 to 3 stories per week

How We Select These Menswear Influencers?

Influencer marketing strategy is currently in vogue. Thus, selecting the right influencer is crucial to capture the trending spots. Here are some pro tips from our in-house marketing experts at InfluGlue: 

  • Profile analysis: Keenly monitor their digital profiles to get a clear picture of post reach, audience engagement and more to identify their standpoint.
  • Representation of other brands: You can also evaluate an influencer's profitability by assessing his success rate in other brands’s collaboration. 
  • Understand potentiality: The above-mentioned factors help to gain valuable insights about his potentiality. Pick a high-potential influencer to maximise your returns.

How Do Menswear Influencers Influence Fashion Trends in India? 

With exceptional credentials and expertise, these top menswear influencers unbelievably influence the fashion trends in India, especially in virtual spaces. Here’s how: 

  • Rapid and extensive outreach: these fashion-forward stars have bagged a large number of followers, increasing the outreach for their trendy content.
  • Social media marketing: Since they have been in the business for long, they have possessed marketing calibre. With proper captions and hashtags, a post can yield millions of views in no time.
  • Digital fashion promotion: Since all fashion-oriented news, from designs to controversies, is just a click away, making inspirational looks on them has become easy.

FAQ’s

Which social media platforms do these menswear influencers predominantly use? 

YouTube and Instagram are the social media platforms that these menswear influencers predominantly use.

What advice do these influencers offer to aspiring fashion enthusiasts? 

All of these top menswear influencers articulate one common piece of advice to aspiring fashion enthusiasts which is to embrace uniqueness. 

Do these menswear influencers extend their influence beyond fashion into other areas? 

These menswear influencers have a massive influence on wellness and skincare apart from fashion.

What future trends or developments can we expect from these top menswear influencers? 

A classic look using rugged blue straight-fit jeans, white t-shirts and a pair of sneakers can never go out of style. This is a trend that can be highly expected. However, there are always seasonal trends on the list. 

Conclusion 

Fashion is an ever-evolving industry that requires constant attention. With their timeless yet contemporary charm, these menswear influencers in India have reshaped the concept of masculinity and slowly paved their way into viewers’ hearts. Incorporating them in your brand promotion can fetch you high-yielding benefits. Get in touch with InfluGlue to contact either of these famous menswear influencers.

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Team InfluGlue

Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.

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