Top Kannada Influencers on Instagram in 2024

Jan 17, 2024

Karnataka, the diverse Southern state of India, is home to a crowd of vibrant and enthusiastic Kannada Instagram influencers. By harnessing the power of social media, these influencers have attained celebrity status. 

These standout personalities reshape the virtual sphere of Karnataka while playing a vital role in enhancing brands’ visibility. In this blog, you will come across some popular Kannada influencers who are ideal for influencer marketing for your brand. 

Top Kannada Influencers on Instagram

Here are the top 5 Kannada influencers on Instagram: 

1. Rashmika Mandanna

Rashmika Mandanna, one of the shining Kannada social media influencers, is a well-known name in the Indian film industry. With box-office hits like Pushpa, Geeta Govindum and Dear Comrade, this star has captured a special place in the hearts of Indian audiences. For her peerless charm and allure, this Tollywood celebrity has acquired nationwide fame. 

Apart from being one of the esteemed actresses of this generation, Rashmika is a compelling influencer. Her Instagram feed advocates her philanthropic demeanour in all its glory.

Along with movie and lifestyle updates, Rashmika shares reels and posts in collaboration with some of India’s best-known brands, such as Prabhuji, Bisk Farm, Tata Tea, GTPL and more. On average, her Instagram platform receives likes and comments of 1.9M and 6.2K on each post. 

  • Followers: 39.8M (Approx)
  • Post Frequency: Random post 
  • Content Type: Events/ Fashion promotional posts/Lifestyle  
  • Medium: Kannada & English language

2. Anu

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by anu? (@anukaragada)

Hailing from Bangalore, Anu is the comedy queen of all Kannada influencers on Instagram. Resonating Indian anecdotes, her reels and skits offer a daily dose of laughter. She partners up with brands like Reliance Digital, Beepkart, Amazon, Swiggy Instamart and Zzzquil.  

Her most popular reel on Instagram “When you are scrolling through Instagram: Part 2” has gained over 17.5 million views. In this video, she mimicked the contemporary trends on Instagram. Combining camaraderie, laughter and entertainment, Anu Karagada never fails to meaningfully connect with her audience. 

  • Followers: 440K (Approx)
  • Post Frequency: Random post 
  • Content Type: Product review/Lifestyle  
  • Medium: Kannada language

3. Sonali Jain | Bangalore Blogger

Sonali Jain, another sought-after Kannada influencer, loves creating quirky content around fashion, food, lifestyle, travelling and more. She has collaborated with a host of famous enterprises such as Banana Club, Chandrani Pearls and Dermawear. Her elegant and chic style has garnered her an engaging follower base. 

At her feed, you can find informative updates about new restaurants, shopping destinations and more in Bangalore. Her videos earn maximum views of up to 2.1 million. If you are a Bangalore-based fashion brand owner, ensure to pair up with her to yield massive traffic to your website. 

  • Followers: 35K (Approx)
  • Post Frequency: 1 post per alternative day 
  • Content Type: product review 
  • Medium: English

4. Srinidhi Shetty

Popularly known as the ‘KGF girl’, Srinidhi Shetty is a charismatic personality in the Kannada film industry. She is recognised for her impeccable performance in the KGF series, Thalapathy 68 and more. Her acting and modelling prowess has made her a well-known face of Indian cinema. In 2016, she won Miss Supranational. 

Srinidhi receives approximately 332.4K and 1.1K average likes and comments on each Instagram post. Brands like OnePlus, Isha Foundation, Khushmag, Danube Home, Fable Street, and Bharat BillPay approached her for influencer marketing. Her reels receive views of up to 9 million. 

  • Followers: 5.3M (Approx)
  • Post Frequency: 1 post per alternative day 
  • Content Type: Events & Fashion promotional posts 
  • Medium: English

5. Radhika Pandit

Radhika Pandit has predominantly worked in numerous Kannada films, like Mr. And Mrs. Ramchari, Krishnan Love Story and Drama. For her cinematic excellence, she has acquired many critical acclamations. In 2016, she married the Kannada superstar Yash. 

Radhika connects to her followers with life updates, fashion hacks, and food and travel stories. The mother of two makes countless content about family time, making her Instagram feed a perfect spot for some downtime. The analysis of Radhika’s Instagram profile reveals that each post obtains 510.9K and 1.3K likes and comments on average. 

  • Followers: 3.6M (Approx)
  • Post Frequency: Post Randomly 
  • Content Type: Events/ Lifestyle  
  • Medium: English

Growth of Kannada Influencer Marketing in Recent Years 

The concept of influencer marketing is to revolutionise the traditional way of advertising products or brands. It leverages the popularity and reach of digital celebrities for promotion. Over the past few years, influencer marketing has taken over the world. Bangalore, coined as the Silicon Valley of India, is no exception to this strategy. 

The tech-savvy population of Bangalore is always connected digitally, keeping a close eye on the latest trends and actively engaging with internet personalities. Business owners are well aware of the potentiality this demographic possesses.  A study by Indeed defined Bangalore as the hub of not only Kannada influencer marketing but also the Indian digital marketing industry. 

Partnering with influencers who are already popular here is a great way to build your brand image in this region. As per a report by Influencer.in, the Indian influencer marketing industry is anticipated to reach $75 million by 2025.

Conclusion:

To sum up, this all-inclusive discussion about the Kannada Instagram influencers will allow you to find an influencer matching your requirements. If your business is Karnataka-centric, then you must reach out to either of the enlisted regional content creators to build a powerful brand image and foster an authentic connection between consumers and your brand.

However, before finalising an influencer, make sure that you scroll through their Instagram handle carefully and choose the one whose content resonates with your business line. 

FAQs 

1. How can I contact Kannada influencers? 

If you are willing to contact the above-mentioned Kannada influencers, reach out to InfluGlue India. With years-long expertise, we ensure to improve your brand value by simplifying your collaboration with market-leading influencers. 

2. Which social media platforms do Kannada influencers prefer the most? 

Kannada influencers prefer diverse social media platforms. Among them, Facebook, YouTube and Instagram are most popular.

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