If you are a fitness enthusiast, you may already know about some of the top female fitness influencers in India that include, Bani, Shilpa Shetty Kundra, Mandira Bedi, etc. But in this article, we will talk about some famous female fitness influencers in India who are shaping the mindset of society with their out of the box fitness goals. They are quite underrated but popular within their community, you may know some of them, but before we discuss more those, let’s talk about some of the benefits of maintaining fitness in regular life.
The Connection Between Physical Fitness and Mental Wellness
Do you know by practicing yoga, pranayama, stretching, or hardcore exercise you are not only giving your body the boost it requires but also providing food for your mental health? Regular exercise reduces anxiety, depression, and negative vibe, thereby improves your mental wellness. It also improves your self-esteem and cognitive function.
Researches have shown regular exercise can be effective in individuals with mental illness; it’s not just practicing a few pose it’s like a lifestyle change, it improves blood circulation in the brain which plays a crucial part in memory formation and provides a lot of motivation. Every mental health professional suggests practicing light exercises like a 30-minute walk among beginners; however, in the long run, you need not continue the 30 minutes, 10 minutes can be equally beneficial. A combined physical and mental exercise can be the last thing you can do to maintain self-wellness.
Overall Benefits Of Physical Exercise:
The Health benefits of regular physical exercise can be summed up as:
- Increase sleep
- Better sex life
- Reduce stress
- Better Endurance
- Better Energy
- Reduce tiredness
- Weight management
- Improve blood circulation
- Balances body hormones
- Improves digestion
- Reduce cholesterol
- Improve cardiovascular fitness
Role of the Fitness Influencers in Shaping Society
The digital world has a lot to do in influencing peoples’ lifestyles. We sometimes feel like jumping on a celebrity diet, practicing yoga without knowing the benefits just blindly follow our influencers or celebrities, buying clothes that our favorite celebrity endorse, try shampoos that we think worth buying because a promising actor is promoting and the list will just go on and on. Some of the decisions are somewhat beneficial while in most cases, we lost our interest just imitating others. In the long run, it is not possible to maintain things without any purpose or soul.
The female fitness influencers of India that we will discuss later in the article are some of the game changers of our society. Fitness has always been a prime concern, especially in this lockdown, when people find enough time for self-care, they started to practice different exercises to stay healthy. During the pandemic suddenly international health organizations like WHO suggest increasing immunity by proper protein intake and practicing physical exercise.
If you follow some of the fitness influencers on Instagram or any other social media platform, you will always get a notification on different content related to fitness. After waking up if you open Instagram and see your favorite influencer got millions of like on her recent fitness post you will feel like starting some for your own good, you are not alone. That’s the beauty of influencers they are truly the game changers, which is why brands are spending hefty amount to work with them, they are even ready to pay influencer marketing agencies to connect with famous fitness influencers.
List of Top Female Fitness Influencers in India to Follow
1. Shweta Rathore
Shweta is an International athlete and Miss World Fitness; she also has a lot of feathers in her crown. She has more than 355k followers on her Instagram account. She has been a brand ambassador for various names. Enjoying family life to maintaining hotness, you will get real-time inspiration with Shweta.
2. Kabita Mothey
Kabita is a female fitness influencer based out of Mumbai having more than 38k followers on her Instagram account. From practicing regular physical exercise to giving lifestyle goals, she never loses a chance to pamper her audience with her charming personality. In this lockdown, if you want to boost up your daily workout routine, follow her for exclusive ideas.
3. Nami Rai
Nami is a world record holder in the deadlift and a national athlete; she has more than 84k followers on her Instagram account. If you visit their profile, you will find this happy soul giving real-time fitness goals; her muscles will say everything. If you are into bodybuilding check out her page will be beneficial.
Reshma is a PT qualified woman who encourages other women to eat healthily and lift the weight. If you are into fitness or bodybuilding, you can follow her for awesome content. She has more than 46k followers on her Instagram account. She also provides online coaching, so if you want to learn more about fitness, connect with Reshma through her Instagram profile.
5. Anjali Tripathi
Anjali is more like the fitness influencer next door; the cute face works a lot to maintain her fitness, she has more than 10k followers on her Instagram profile, if you want to become fit without stepping out of your home follow her for a hand full of effective exercises.
6. Maulika Sharma
Maulika is a nutritionist and a personal trainer apart from being a fitness influencer, she has endorsed a lot of fitness brands in India which are showcased on her Instagram profile. She has more than 67k followers on her Instagram account if you want to shape up your body follow Maulika for exclusive fitness ideas.
7. Anusha Karmakar
Another top female fitness influencer of our list is Anusha with more than 15k followers on her Instagram account. If you are a yoga enthusiast, you can follow her to get more insight and vision on your daily fitness routine. If you visit her, you will find her doing various yoga poses.
8. Isha Khurana
Another brilliant fitness influencer in our list is twenty years old Isha she has more than 136k followers on her Instagram profile. This Delhi based fitness influencer has endorsed a lot of health and fitness brands with her unique approach; if you are a fitness enthusiast, you can follow her.
Alka is a fitness freak and poetry lover; she is quite new on Instagram but already started to create a buzz from her glittering personality and fitness content. She has around 3k followers on her Instagram profile, but the engagement ratio is quite impressive, its nearly 6%, which is higher than recommended (3 to 4%).
10. Khusboo Gaurav Maggo
Khusboo is a famous name among fitness influencers in India with nearly 25k followers on her Instagram account. We absolutely liked her content creation style if you visit her Instagram account you will find her wearing a gym dress along with traditional Indian bangles which are considered as a married symbol among women.
Fitness Influencers and Influencer Marketing
Influencer marketing is one of the buzzwords in today’s time, from beauty to fitness every sector is running behind working with top influencers in particular niches. But why such craze? What brands will get out of that? Why don’t they work with these influencers instead of top celebrities?
Every influencer has their own set of followers or audience base which they have built over time with their genuine content; they are valued among their audience because of their unique point of view and storytelling, unlike celebrities’ people can access those influencers they can ask questions, suggest content ideas for their next video, provide feedback, etc. So when brands work with these influencers, they are smartly leveraging the power of their audiences, which means getting noticed by the mass—doing that they are coming close to the huge audience within a short period of time, which would otherwise take huge time.
It’s nothing but a smart marketing approach, one of the most effective in today’s time, from an international brand like Pepsi, Nestle to National and local brands everyone is doing influencer marketing to generate maximum traction in the market. Influencers’ recommendation has a direct connection with enhanced brand reputation, so instead of spending a lot on other forms of digital marketing like Google ads, etc. influencer marketing is more like a ready-made solution.
The Function of an Influencer Marketing Company
If you are planning to launch a health or fitness brand in the market, connect with an experienced influencer marketing platform like InfluGlue. We have years of experience in designing the best in the business campaign for various international as well as local brands. We understand the mindset of target more than others which helps us stand out in the market. Our influencer marketers have eight-plus years of experience in dealing with celebrity marketing; they know how to create a buzz in the market. We have more than ten thousands bloggers and influencers registered with us, from our database, we will handpick the most suitable profiles for your campaign.
Remember the success of the campaign depends a lot on how you curate it, by generating trending hashtags to finalizing deliverables, our team will take care of everything so that you can focus on other important parts of your business. You can also measure the success of your campaign like which audience liked the most and which they disliked etc. it would help you plan your future content in a better way.
Do you want to know who the top female fitness influencers in India are? Give this article a read, also find how these influencers are shaping the mindset of society regarding health and fitness.