Remember the days when beauty magazines were the source of makeup tips and advice? Well, it is time to say goodbye to those! Today, the beauty industry of India has evolved extraordinarily, thanks to beauty vloggers.
This comprehensive overview of beauty vloggers in India mirrors details about the nation's most loving beauty gurus.
Willing to discover how these influencers are transforming the beauty and cosmetic world? Then, dive in:
Among the top 7 beauty vloggers on YouTube, Smitha Deepak crowns the list. Hailing from India, this makeup virtuoso made her digital debut on YouTube in 2016. Her niche lies in recreating famous Bollywood appearances which has fetched her global prominence.
Her most popular video is the ‘Easiest Sparkly Monotone Cut Crease Ever Created’ with approximately 31 million views. This fashion-forward YouTuber primely promotes luxe cosmetic products and shares easy hacks for a long-lasting makeup look.
Another shining star of Indian beauty vloggers is Jyotii Sethi. Started as an actress, Jyotti joined YouTube in 2018. Since then, she has become everyone’s favourite with her videos on shopping hauls, daily vlogs, reviews of makeup and skincare essentials and travelling.
Though you can find a combination of luxury and drugstore cosmetic products in her makeup tutorials, she is undoubtedly an untold flagbearer of homegrown brands. Her “Step by Step Makeup Tutorial for Beginners” has a reach of almost 15 million.
Akansha Soni is another great influencer in the Indian beauty industry. Since 2020, Akanksha’s YouTube playlist has been loaded with product reviews, glam make-up looks for festivals, shopping haul, tutorials, makeup under ₹100, collection display and more.
Her most popular video is “Sunisa Air Cushion CC Cream review and demo” with views of 2.9 million. In her videos and reels, she promotes affordable skincare and make-up products.
The list of Indian beauty vloggers is incomplete without Shreya Jain. Shreya’s videos range across diverse topics including makeup empties and dupes, new launches of different brands, full face makeup using one brand, skincare and makeup haul. She has been widely admired since her first video, “3 Ways to Use Aloe Vera Gel to Get Soft, Smooth & Shiny Hair!” which also outshines her view chart with 2.5 million.
Shreya commenced her virtual career on 19th Jan 2015. She creates dramatic makeup looks inspired by Bollywood, Indian folklore, mythology, beauty trends and more. Shreya has wonderfully maintained a balance in her channel by promoting homegrown brands along with luxe cosmetic products.
This rising YouTuber epitomises comfort, style and luxury in her digital profile. Sharmili Chakraborty, a prominent influencer among Indian beauty vloggers on YouTube, carries the vibe of a “girl next door.” Her aesthetic makeup looks are immensely popular among teenagers.
In her YouTube journey since 2020, her video "Smokey Eye with Kajal for Beginners" has earned steady growth in views counting 4.3 million and more. She promotes a combination of luxury and budget-friendly products keeping her playlist versatile.
Entitled as India's most influential beauty vlogger, Ankita Chaturvedi goes by the name Corallista. This engineered-turned-entrepreneur stepped into the beauty world first as a blogger. On September 27, 2011, she started her YouTube channel.
Ankita’s subtle nature and aesthetic charm captivate maximum views of up to 6.7 million. Ankita talks about multiple affluent brands and their products in her channel. Her playlist resonates with go-to makeup looks, festive make-up appearances, skincare, hair care, spa sessions, daily blogs and more.
Malvika Sitlani, another classic among beauty vloggers in India, recently walked the Cannes Red Carpet in 2022. In 2021, this digital entrepreneur introduced her venture, Masic Beauty. The entire playlist of this gorgeous influencer echoes deluxe cosmetic products, makeup dupes and more.
Recently, she has become the first Indian digital brand ambassador of Brazilian brand “Sol de Janeiro.” She mostly uploads videos on travel diaries, Get Ready With Me (GRWM), fashion shows, full face makeup using one brand etc.
With rich and up-to-date content, beauty vloggers in India have built a bridge to a like-minded community.
If you are an entrepreneur or the marketing executive of a brand, you must select influencers who match your brand image and product to enhance customer captivation and brand value.
Review their journey: We keenly study their journey to understand their vision, outlook, alignment with beauty trends, and collaboration with Youtubers to evaluate their potentiality.
Monitor their variables: Statistics like subscribers/followers count, and achieved views per month, mirror the growth of all Indian beauty vloggers over time.
Focus on audience interaction: Live sessions, Q&A and comment sections of videos help to identify the loyal customer base and industry presence of a YouTuber.
Sponsorship track record: Sponsorship track record defines the rate of successful coordination between other brands and these influencers.
The current beauty trends on YouTube and Instagram are K-pop-inspired looks, holistic wellness, retro-influenced appearance, bold eyeliners etc.
All of the earlier-mentioned beauty influencers are beautiful in their own ways.
You can reach out to InfluGlue to get in touch with these influencers. Their in-house marketing team creates a unique influencer marketing strategy to promote your brand.
The beauty industry in India is booming at an invincible pace, owing much of that to these top 7 beauty vloggers in India. They constantly create and evolve to upskill, motivate and entertain. With skills and know-how, these digital creators have created a true-blue audience base. Their creativity and voice heighten brand awareness and exposure, gaining you more potential customers.
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