Top 7 Beauty Bloggers and Influencers in Mumbai in 2024

Dec 12, 2023

Mumbai is a fashion hub that caters to every taste, from the haute couture showcased at Fashion Weeks to the diverse styles found on the bustling streets. Here fashion is not just a pastime, but a way of life. 

Listed below is a detailed guide to the best beauty bloggers and influencers in Mumbai who can rev up your business growth.

1. Sanket Mehta

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by SANKET MEHTA (@sankett25)

A stunning model, an inspiring influencer and a fashion icon, Sanket Mehta is all rolled into one. With his intrinsic charm and peerless modelling talent, he can transform any destination into a runway. His playlist consists of product reviews, deals updates, travel diaries and more. His creative content has made its way into the list of Forbes India's Top 100 Digital Stars. 

  • Targeted age group: 20 to 35
  • IG Followers: 907K (approx.)
  • Total Post: 853 posts (approx.)
  • Posts per Day/ Week/ Month: 1 post per day or 1 reel in 2 days

2. Mridul Madhok

Meet Mridul Madhok, a popular social-media personality, who is loved and praised across the virtual space. With his exceptional content and striking physique, Mridul is the one who completes the discussion about influencers in Mumbai. 

On Instagram, he takes his followers on a tour of easy-to-comprehend healthcare tips, homegrown product reviews and transformational videos.

  • Targeted age group: NA
  • IG followers: 2.3M (approx.)
  • Total Post: 1,453 posts (approx.)
  • Posts per Day/ Week/ Month:  1 post or reel in 2 to 3 days 
  • YT Subscriber: 8.39M (approx.)
  • Average views per month: 200K+ (at times, it crosses 600K+)  
  • Video frequency: 1 long video per month 
  • Content Delivery Medium: Hindi

3. Malvika Sitlani

Malvika Sitlani, a prominent figure among the best makeup bloggers on Instagram, lures her audience with an innate charm. Her success journey mirrors a host of entitlements she had bagged including Forbes India Digital Stars 2023 and more. Malvika Sitlani advocates product reviews, promotion, makeup dupes and more. 

  • Targeted age group: 25 - 40
  • IG Followers: 672K (approx.)
  • Total Post: 2,256 posts (approx.)
  • Posts per Day/ Month: 1 post or reel per day 
  • YT Subscriber: 801K (approx.)
  • Average views/month: 110K+ (approx.)
  • Video frequency: 8 long videos per month 
  • Content Delivery Medium: English

4. Prajakta Koli

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Prajakta Koli (@mostlysane)

Crowned several times for her amassing fanbase, Prajakta Koli’s name shines bright when we speak about the A-listed beauty bloggers in Mumbai. The niche of this girl-next-door lies in blending humour in day-to-day lives. Her chucklesome content makes people count the minutes waiting for her videos. 

She likes to diversify her playlist by arraying content of divergent genres including success stories, life updates, travel diaries and more. 

  • Targeted age group: 20 to 35
  • IG Followers: 7.9M (approx.)
  • Total Post: 5,065 posts (approx.)
  • Posts per Day/ Month: 1 post or reel per day 
  • YT Subscriber: 7.09M (approx.)
  • Average views/month: 580K+ (approx.)
  • Video frequency: 8 - 10 long videos per month 
  • Content Delivery Medium: English

5. Ruchita Ghag

An emblem of virtual excellence, Ruchita Ghag is one of the best beauty bloggers on Instagram. Her Instagram feed is not only visually appealing but also an idyllic spot for some downtime. 

Primarily focusing on skin and hair care tips, she is loved and adored for DIY beauty tips. With her crisp and easily perceived content, she has captivated a crowd of like-minded followers. 

  • Targeted age group: 15 to 25
  • IG Followers: 757K (approx.)
  • Total Post: 1,337 posts (approx.)
  • Posts per Day/ Month: 1 post or reel / 2 day

6. Nisha Aggarwal

Meet Nisha Aggarwal, an actor-turned-influencer, who is known across the platform for her elegance and minimalism. In Instagram’s fashion realm, Nisha with her unfading uniqueness reflects the aesthetic ethos of each trend. The source of her content lies in product reviews, promotions, dressing-up ideas, interior decoration and more. 

  • Targeted age group: 30 to 45
  • IG Followers: 1.2M (approx.)
  • Total Post: 1113 posts (approx.)
  •  Posts per Day/ Month: 1 post or reel per day

7. Pooja Mundhra

(https://www.instagram.com/thecozyvibe/)  

This fashion, travel and lifestyle influencer is the epitome of youthful wanderlust. She shares innumerable style ideas for festivities and occasions. To keep her playlist updated with trendsetting ideas, she ensures to make videos on in-vogue trends. 

A simple scroll through her feed reflects her impeccable fashion sense. 

  • Targeted age group: 15 to 20
  • IG Followers: 629K (approx.)
  • Total Post: 2,968 posts (approx.)
  • Posts per Day/ Month: 2 posts or reels per day

How Do These Beauty Bloggers Engage with Their Followers and Build a Community?

Owning a large base of audience does not happen in a day. It is an accumulated result of years-long consistency and creativity. These best beauty bloggers in Mumbai cultivate multiple ways to maximise their engagement with their followers. Willing to know how? Jump in:

  • Regular solicit interactions: Regular interaction with your followers establishes a strong sense of bonding. Schedule live Q&A sessions, respond to their comments, and create content from their suggestions to bond better. 
  • Consistent and real: Integrity and uniformity are the two primary pillars of audience engagement. People most likely follow the ones from whom they know what to expect. 
  • Partner up: Collaboration is the key to engagement! Pair up with other digital creators and brands who share the same niche as yours to captivate new followers. 
  • Encourage user-generated content (UGC): Hashtags play a crucial role in promoting user-generated content. Influencers must keenly analyse customer trends, curate unique hashtags and launch contests to receive myriad UGCs. 
  • Assistance from artificial intelligence (AI): AI-driven insights let one create more personalised content that caters to the preferences of followers. 

What are the Benefits of Influencer Marketing? 

With the right implication, influencer marketing can make homegrown brands the centre of attraction. Listed below are some advantages of influencer marketing: 

Improved brand awareness:  

Since influencer marketing predominantly involves social media campaigns and unique videos featuring your products, brand awareness is the most inevitable benefit of it. These campaigns comprise challenges, giveaways or contests to engage viewers with your brand.

Open new markets for sales: 

Influencer marketing has this undeniable ability to fetch you a crowd of customers. Their extensive follower base gives you access to some unexplored zones. 

Get real-time feedback on products: 

You can receive real-time feedback on your product in the comment sections of brand-featured content. These fashion bloggers and influencers give you a clear picture of your product’s market potential.

Gain optimum trust: 

Content that speaks positively about your brand undoubtedly strengthens your brand reputation. The more an influencer endorses your products, the more trustworthy your brand will be. 

Generate new quality leads: 

Beauty bloggers in Mumbai with their creative content generate high-quality leads that increase your overall sales. It turns most of your website visitors into your customers

Conclusion:

Wrapping up this tour of beauty bloggers in Mumbai, it is clear that these influencers are opening new doors to expand businesses. Looking to connect with these beauty bloggers but unsure how to proceed?

You are in luck because we at InfluGlue specialise in bridging the gap between small and medium-sized businesses and the most desired influencers. Let us help you get in touch with the right people and propel your business to new heights.

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Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.

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