Top 7 Characteristics Of A Social Media Influencer For 2022

“How do I find the perfect influencers for my brand?” - It is one of the most frequently asked questions we get.

Finding influencers is not difficult but spotting influencers who will increase the revenue of your business can be daunting. There is much more to look for other than the number of followers and geographic location. Influencers that you will choose to work with are going to represent your brand among your target audience, if everything goes as per the plan you might want to form a long-term partnership with them.

What are the 7 characteristics of a social media influencer?

So what characteristics exactly you will be looking for among your influencers? Scroll down to discover:

1. Approachable

You need influencers who are easy to approach, agreeable, social as well as pleasant. No brands want their social media reputation to get ruined because of a non-relevant influencer representing it. To understand it clearly notice the following details in your selected influencers:

• Are they able to connect with their followers? 
• How well they can express a brand story? 
• Are they friendly and warm? 
• Is the tonality will be suitable to represent your brand? 
• How do they handle negative feedback? 
• How fast do they reply to their followers’ comments?

2. Aligned

You want the influencers to understand the value of your business and their role in the campaign. For that, they do not necessarily agree with everything but must maintain a line of communication where people can get connect with them when they endorse your products.

For example, if you are a health and wellness brand you do not want someone who is drinking and smoking to promote it. Asking the following questions will help better understand such qualities in your influencers:

• Does this person truly understand the values of your brand? 
• Are they enough vocal about their opinion? 
• Does their opinion align with the mission of your business? 
• Did they promote any similar brands in the past? If yes, does it contradict your brand?

3. Creative

When it comes to endorsing a brand credible influencers must let their creative juices flow. They must have great storytelling skills that would make your campaign look more organic and less staged. To do that correctly make sure you do not provide too restrictive rules while planning the campaign tasks because if you do not keep enough room for creativity the influencers won’t be able to give their best shots in terms of creativity.

Try to find the answers to the following questions to better understand their creativity quotient: 

• Do their followers relate to the content they share?
• Do they respect others opinions? 
• Are they able to share different content formats?
• Are they creative enough to represent your brand?

4. Responsive

Do not expect that your influencers will return your query or check your DM immediately, you may have to wait at least 48 hours to get in response. In the case of celebrity influencers, the waiting time might be longer. If you hire micro-influencers the waiting time can be shorter as they are always active on social media platforms.

Try to communicate with them formally, send them mail explaining your campaign details. Wait for their acknowledgement to proceed. If you end up hiring influencers who are too busy to work with you, both your time and money will be at stake, so is your brand reputation.

To know better how they respond try to get the answer to the following questions: 

• How long they are taking time to return your query? 
• How interested they are in working with you? 
• Whether they agree with your terms and conditions or not? 
• Whether their demands are feasible?

5.  Experienced

Influencers who understand the nuts and bolts of influencer marketing campaigns would be your perfect match. You want someone who would not only respect your business values but also understand his or her role in the campaign. To know more about your influencers experience in endorsing similar brands you need to get certain answers:

• In what kind of campaign they have participated earlier? 
• What kind of response do those posts get?
• How well those posts were written? 
• How well they can connect with their audience?

6.  Consistent

Consistency is considered one of the strongest foundations between a brand and its influencers. Credible influencers must post frequently On your targeted social media platform. They must maintain a thematic representation on their profile. Check the following thing with the influencers in order to understand how consistent they are:

• Do they consistently create high-quality relevant posts?
• Are they able to utilize all the marketing features of your social media platform? Like stories, reels, IGTV etc.

7.  Fits within your budget

Finally, check your affordability before hiring an influencer, don’t just get carried away by a high profile influencer. When it comes to providing the exact outcome that you are looking sometimes even mega influencers fail. Openly discuss your budget with the influencer, if you are hiring a celebrity influencer make sure you keep room for negotiation.

In contrast to that if you are partnering with micro-influencers for your influencer marketing campaign you can make them sit within your budget if they like your campaign tasks, especially if you provide freebies like coupons, discounts, free products etc. 

Try to get the answer to the following questions in order to understand your selected influencers are within your budget: 

• Are the influencers open for discussion?
• Are their charges fits within your budget?

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Finding the right influencers can be tricky here’s what you can do

If you are looking to connect with the right influencers who will represent your brand creatively to enhance the brand reputation by increasing awareness you need to be careful. Do not expect to get connected with such content creators easily. Some might look like they are the perfect match but in reality, most of them fail to provide the desired outcome. If you are sure your selected influencers have the above-mentioned qualities (or at least a few of them) you can partner with them. But the question is where to find such influencers?

The good news is you can end your search here! Connect with InfluGlue to hire relevant social media content creators from your locality. They are the leading influencer marketing platform of India committed to providing state of the art influencer marketing services to businesses who are interested to make real differences. They have the largest database of relevant influencers from the top cities of India, so no matter where you wish to endorse your business you will have your requirements covered. Upon fulfilling certain terms and conditions you can access their database from where you can compare the profiles to spot the suitable ones for your campaign.

It is always better to clear your doubts when it comes to spending your hard-earned money on influencer marketing because here we are talking about your business reputation. Needless to mention, the right approach can make your business win the situation and the wrong ones may backfire and ruin it in seconds. 

So what are you waiting for? Connect with InfluGlue, now!