It goes without saying 2021 is the year of influencer marketing, every seven of ten brands are incorporating influencer marketing as a part of their digital marketing strategy at an earlier stage. Consumers are more conscious than before, they are continuously desensitizing to traditional advertising, which poses an increasing dilemma for brands. It is a real challenge for them to involve with their audience with a deeper relationship to provide the authentic, meaningful brand content without neglecting the marketing ROI. If you know how to leverage the power of micro-influencers, they can be your secret weapon to win the market and keep your competitors at bay.
Micro-influencers are individuals who are extremely active on social media platforms and love to create digital content to entertain and educate their audience. They build a strong audience base and interact with them regularly. They have extreme potential to shift people’s mindset regarding their purchase decision which is why brands are competing with each other to work with such influencers.
Micro-influencers are a great marketing tool, if utilised properly they can be a brand’s social assets. Micro-influencers have minimum 10k followers and the maximum can be 50k.
Micro-influencers are famous for more reason than one, some of the worth mentioning causes are:
They are trendsetters
Micro-influencers are trendsetters, whatever happens in the society happens can be seen within them, for example, a new piece of cloth, or a new skincare product in the market, or products of any niche can go viral with micro-influencers. So, if you wish your products to become trendy you must work with a bunch of micro-influencers.
They have a strong voice
Unlike celebrities, micro-influencers interact with their audience, like if their followers ask a question or request any particular kind of video they respond to it and create content accordingly. They can create an impact on your product on your target audience. According to InfluGlue, the leading influencer marketing platform in India, micro-influencer campaigns have engagement rate up to 68% higher than macro and celebrity influencers, and 79% users purchase any product in a micro-influencer recommend it at first.
They provide quality content
In order to strengthen your social media presence, you need quality content for which digital advertising is not enough. If influencers create brand-centric content it can attract more audience and increase authenticity, without quality content it is not possible to get trust from the target audience.
They provide excellent engagement and reach
Micro-influencers have limited number of followers but an increased engagement ratio (7 to 20%) depending on their number of followers, so if you work with micro-influencers your brand content will reach a higher audience. Micro-influencers are extremely relatable, they can easily connect with your brand and be the voice of it, they can enhance your personal relationship with the audience. If they think their audience would like it they can sure make content to impress them.
They have great bonds with the audience
Sometimes influencers only have a great number of followers but poor engagement, which means only number and no soul. The audience does not care what the influencer does, you surely don’t want to work with such influencers right? Then micro-influencers is your answer.
They are easily accessible
Micro-influencers are extremely active on social media, they are very prompt to enquiries. If you mail them you will get the response within less than 48 hours which is extremely unlikely in case of macro and celebrity-influencers.
They are affordable
If you are a start-up or have a low budget for your influencer marketing campaign you must work micro-influencers, if they like your product they might work on a barter basis. Moreover, there is always room for negotiation with micro and nano-influencers. If you let an influencer marketing platform to handle the matter you will get more authentic micro-influencers at an affordable package.
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It has more benefit than you can imagine, in today’s time forming an authentic relationship with your customer is crucial. Over the years through your marketing strategy, you must target to attract and engage more people, with micro-influencers this can job can get done flawlessly.
Micro-influencers help brands reach marketing goals, because of their strong voice you can make big differences in the market. Two similar brands serving each goal or sell a similar product can leave each other behind with the right influencer marketing strategy.
They have higher engagement ration so your brand content can reach the mass easily than you could ever imagine. Moreover, their audience is very niche you can get genuine leads for your brands.
Looking for Micro-Influencers? Start a Campaign
Yes, they can, but chances are lesser!
Micro-influencers have lesser number of followers than macro and celebrity influencers which means you can examine their authenticity easily. They are whole-heartedly entertainers or content creators; their audiences are more authentic than celebrity influencers, besides they are not in the competition to increase their followers which means lesser chances of fake followers.
When you promote your brand your objective should be to reach as many people as possible who are authentic, you can trust micro-influencers in this matter. To be on the safe side, you can work with an influencer marketing company who will help you identify the authentic influencers backed by the genuine audience so that you will not end-up working with negative influencers.
To connect with authentic micro-influencers in India from a particular niche connect with InfluGlue, the leading influencer marketing company in India, we have worked closely with top micro-influencers and helped various brands to meet their marketing goals so that they can reach the next level in their business.
The InfluGlue team is composed of expert influencer marketers, content developers and sales executive who contributes to successful influencer marketing campaign strategies. We can help you design an exclusive influencer marketing campaign to create a buzz about your brand in the market. Our market research methodology is the finest in the market which can help stand out in the market.
So, if you are looking to work with the top micro-influencers in India connect with InfluGlue, now!
Want to know how working with micro-influencers can make big difference in your brand marketing? Read this article to discover nitty-gritty of influencer marketing ecosystem that involves micro-influencers. Also discover why micro-influencers are better than celebrity influencers.
Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.
