Since its inception in 2005, YouTube has gained its popularity and importance both in the sectors of entertainment and business. Reports suggest YouTube is an important means of customer communication; it provides a series of channels for businesses in order to communicate with its audiences. According to a report, YouTube has 2 billion logged-in monthly users. 81% of youth in the U.S use YouTube on a regular basis which stands for 15% of the total YouTube subscribers in the world. In India, around 180 million people use YouTube monthly. It has 14 independent content creators with at least one million subscribers each. Now you can understand why people say data speak louder than words. People upload 500 hours of video every minute on YouTube.
How Can YouTube Help Your Business?
Every business now has its own YouTube channel where they can connect with their customers. As a leading influencer marketing company, we have been asked many a time that is why businesses put extra attention on YouTube? The concept of sustainable business goes beyond selling and buying; it is now all about engagement, entertainment, and forming a long-term relationship with customers. You need to know how to keep your customers happy, even if they don’t buy your product regularly.
Around 70% of people watch YouTube that is determined by its recommendation algorithm. So if you want a prominent brand presence you must try your hand on YouTube. If you manage to have a large amount of YouTube audience it will be easier for you to achieve your business goals. The international shoe brand Adidas has 873K subscribers on YouTube. The global lifestyle brand Calvin Klein has 248k subscribers on YouTube; the list is endless.
Now every celebrity has their own YouTube channel. Shilpa Shetty Kundra, a famous name in Bollywood, runs her own YouTube channel with 1.86 million subscribers from all over the world. The concept is quite simple; your brand must reach a lot of people to disseminate the brand message.
Top YouTube Influencers Of India That You Must Follow:
1. Gourav Choudhury
As known as Technical Guruji has 16 million YouTube subscribers and considered one of the most influential YouTubers in India. But what makes him so famous? It’s the content, of course. His channel is all about the latest technologies, from smartphones to laptops and other gadgets if you want any review just click on his channel. The topic of his videos is not so uncommon still what attracts the mass? It’s the language- Hindi. Unlike other YouTube channels, he creates content in regional language Hindi which is the national language. At first, he has criticized, but soon people understood that this is the X factor of his content, which is clearly reflected in the number of subscribers. Among his popular videos, Redmi note 8 unboxing and Giveaway are worth mentioning together with ASUS rog phone 2 unboxing. After being famous for his technical content in May 2017, he has started another YouTube channel called Gaurav Chaudhury which has nearly 3 million subscribers. It features his personal travel experience to Burj Khalifa, Google Head Quarter, etc. Each of his videos got at least 150K views.
2. Ashish Chanchlani
His YouTube channel is Ashish Chanchlani Vines has 17.6 million subscribers as of May 2020. He is famous for creating funny content, after a long hectic day if you want to make your mood lighter, his videos can be your favorite. His coming content, acting, timing is outstanding. Initially, he started his channel with movie reviews, but soon he shifted to comic content. His unique comic content is responsible for his huge popularity. From an engineering student to a YouTuber, his journey inspires the youth in various aspects. He picked serious yet funny topics for his videos like daily struggles, the family situations in quarantine, girl issues, etc. At the end of his videos, he always tries to give a powerful message to the viewers to remind the fine line between trolling and real-life issues. Among his famous videos Exams ka Mausam, Lockdown with Parivaar, and Cinema: Then vs Now, are worth mentioning.
3. Bhuvan Bam
Bhuvan has a YouTube channel named “BB Ki Vines” he is one of the first Indian YouTube influencers to reach 10 million subscribers. Not only that his total view has crossed 2 billion till now. He started his career as a singer in hotels and bars of New Delhi, but soon got his popularity because of his sense of humor and creative content on YouTube. In 2019 he won the “ Global Entertainer of the Year” award. He has also won the “Most Popular YouTube Channel” award. His content is full of sense of humor, comedy, and real-life struggle that one can easily relate it, especially Indians. Like any other famous personalities, he also attracts criticism for his content, but it is negligible compared to his flooded supporters. Apart from a YouTuber, he is now a famous television face. Recently he has appeared in a commercial of Lenskart. Among his video content his song Jeena Jeena has received huge popularity.
4. Mumbaikar Nikhil
Mumbaikar Nikhil is every biker’s favorite YouTuber because of his strong affinity towards biking. He has started his YouTube channel by sharing memorable moments from his biking experience. As in May 2020, he has over 3.08 million subscribers to his YouTube channel which is increasing faster than any other channel. Recently he has uploaded a video titled “ Liquor Shop Ke Bahar Lagi Lambi Line” which received 135k views within less than an hour. If you see his video content, you will not be surprised why bikers go gaga over his biking style and content. His “Leh to Manali” video is not less than a visual treat to his subscribers.
5. The Bong Guy
Kiran Dutta AKA The Bong Guy is famous for its comedy content which attracts 2.61 million subscribers on YouTube. Among his videos, Bengali cinema reviews are must watch, every Bengali can relate to his perspective. Due to the amazing video content, he has gained a lot of subscribers over a short period. Due to the same reason he has secured the position among the top YouTube influencers in India. Well, his content also attracts controversy, but those are nothing in comparison to his success. He has interviewed the famous Bollywood celebrity Alia Bhatt and Varun Dhawan for the promotion of their film “Kalank”. Each of his videos got over 2 million views which clearly shows his popularity as a YouTuber.
6. Sherley Shetia
Sherley Shetia initially starter her YouTube channel with singing. She has recorded a song with T-Series. Her YouTube channel has more than 3.3 million subscribers. Other than songs she also comes up with various other content like talking about her boyfriend on live Instagram, collaboration with other YouTubers, etc. She has also appeared in a Netflix film Maaska recently.
7. Kannan Gill
Kannan Gill is another prominent Indian YouTuber who has 748k subscribers on his YouTube channel. He has started his career as a YouTuber with regular pretentious movie reviews, but soon he has shifted to comedy content. Because of his outstanding content, he has become Netflix India’s face as a comedian. He always tries to highlight regular life struggles in his videos like Relationships, blackheads, siblings, school days, etc.
8. Sandeep Maheswari
Sandeep Maheswari is the CEO of imagesbazaar.com and also one of the top YouTube influencers in India with 14.6 million subscribers in his channel. He is popular because of his motivational speeches. This entrepreneur has started his career as a freelance photographer in 2000. In 2007 he joined a marketing firm and soon finds his place as a motivational speaker. He has started his own company imagesbazzar.com, but he had to quit that. Like any other entrepreneur, he has unclear dreams and ups and downs in his career but what makes him famous is his fightback strategies. He talks about a traditional myth- “Life is tough” to how “Asaan Hai” perspectives. His speeches helped thousands of youth to keep faith in their dreams.
9. Vidya Iyer
If you are a music lover, you know Vidya Iyer. She started her YouTube music channel while studying Psychology at George Washington University. She first appears on her boyfriend’s music channel before coming up with her own. Now she has 6.7 million subscribers and still counting. She started to become popular after making Hollywood and Bollywood mixing content. After getting enormous success and popularity, she started to produce her own music album. In her content, she likes to talk about women empowerment, non-judgementalism, etc. Her dynamic approach towards music. She also shows that music has no language barrier; it can be enjoyed in any language.
10. Tanmay Bhatt
Tanmay is one of the top comedians in India who is also famous as a YouTuber. Tanmay is well known for producing the show – All India Backchod. This show is an unfiltered version of India’s various perspectives and personalities. From current economic conditions to big names, he talks about everything in his show. However, it has received huge controversy over time; still, Tanmay’s outstanding ability to imitate personalities has gotten him that much fan following.
11. Nisha Madhulika
Nisha is famous for her vegetarian cooking recipes. Her channel has 8.95 million subscribers. She is a popular name among Indian cooking and food enthusiasts. She also writes in various food columns and reviews restaurants. In 2016 she did a Lok Sabha TV show titled: “Shoonya Se Shikhar Tak” which has reached 2 million views on YouTube. She refused to endorse several brands because she doesn’t think this way. Her popularity and cooking content have made her featured in YouTube Top Chef’s Coffee Table Book. You will find thousands of vegetarian dishes in her YouTube channel all without the use of garlic and onion still so yummy and tasty. Her fans liked those recipes a lot which you will understand by the comments. She is truly ruling YouTube with her cooking videos.
12. Amit Bhadana
Amit is another name among the top Indian YouTubers, who is famous for creating content on everyday life. The main attraction of his videos is a comedy; the way he presents the complexity of regular lives its outstanding. Presently he has 19.2 million subscribers on his YouTube channel. Among his videos “Jaanu ka Janamdin” and “Desi vs Others (Relationships ki Kahaani)” are must-watch which has crossed 6 and 11 million views on YouTube. He is a law graduate and started his YouTube channel without telling his parents. But soon he became so popular and won the Best YouTuber Award. Now he is a popular name among the top YouTube Influencers of India.
How Can YouTube Influencers Promote Your Business?
Apart from the above-mentioned names, there are thousands of YouTube influencers in India who are quite famous in different genres. If you want to make a prominent brand presence, you can leverage the power of influencer marketing which is simply utilizing their audience for your business. To put it simply, if you let these famous YouTubers endorse your product, imagine how many people will see your brand? In contrast to that, think about traditional marketing methods and how long it will take to get similar visibility. Needless to say, it will be a costly affair. These YouTube influencers are backed by millions of followers, so if you can promote your product through them, you will come closer to your customers’ one step ahead. For example, if you want to endorse a beauty product, you must hire a beauty influencer similarly if your product is technology related, you can collaborate with someone who is popular in this genre.
When To Hire An Influencer Marketing Company?
If you think you need influencers for the endorsement of your brand, you might consider connecting with a decent influencer marketing company. In most cases, brands struggle to select the proper influencer for their promotional campaign because not all influencers are the same. YouTube is one of the most famous social media platforms, where you must consider promoting your brand. If you let an influencer marketing company do the endorsement part, you will find an effective result than going on your own. If you have any influencer marketing requirement, you can connect with InfluGlue, a leading influencer marketing company in India who are known for designing outstanding social media campaigns. More than 10,000 influencers of India are registered with InfluGlue from which they will select the best for your campaign. From beauty bloggers, finance influencers, food bloggers, mom influencers to blue ticked YouTube influencers you will find dynamic celebrity profiles with them.
If you wish to promote your brand on YouTube, InfluGlue’s YouTube marketers will provide personalized consultation to ensure maximum success for your brand promotion. Till date, they have worked with Nestle Gerber, LuchBoss, LearnPick India, and various other large to mid-sized brands to meet their online endorsement requirement. Their team of content creators and influencer marketers will evaluate your requirement and design a top-notch campaign for your brand. Right after you Sign up with InfluGlue, the team will assist you. Forget about spending a lot of money; their influencer marketing packages start from INR 5000/- which varies on the deliverables. Another reason for which brands love to work with InfluGlue is utmost transparency with customers, with the latest analytics tools you will check your campaign performance, no hidden charges everything will be crystal clear in front of you.
So, in short, you will get the following benefits with InfluGlue:
- Best campaign
- Long term relationship
Other than influencer marketing services, we also provide personalized consultation regarding various marketing techniques. Your brand deserves the best, so connect with InfluGlue today!
Find the top YouTube influencers of India, and what makes them so famous? If you are planning to open, your own YouTube channel read this article to get some real inspirations.