In India, hundreds of businesses are accounting on Instagram to pick a variety of top influencers for partnership. Among millions of top influencers, you have to be careful while selecting profiles who will resonate with your brand and prove to be beneficial for your marketing. Studies show more than 76% of users prefer influencer recommendation than celebrity endorsement, in order to keep pace with the new-age marketing style brands are opting for influencer marketing. Through social media, it is easier to get in touch with these influencers and pitch your campaign. There are certain ways to find top influencers in India for relevant and genuine content, you can either use a number of tools to find proper influencers or hire an influencer marketing agency to get the job done.
In this article, we have presented the top 100 influencers in India and their YouTube channels. We have categorised the following influencers according to their niche. The top influencer categories are:
Beauty
Fashion and lifestyle influencers
Food influences
Travel influencers
Parenting influencers
Fitness and yoga influencers
Nutrition bloggers and influencers
Mental health influencers
Interior designer influencers
Who are Beauty influencers?
A beauty influencer is a person who has a considerable amount of followers on his/her profile and has a great influence on their beauty product and service-related purchases. She must be sharing beauty tips, makeup tutorials, product review and more through vlogs, blogs or other social media content.
Here is the list of top Indian beauty influencers on Instagram:
YouTube channel: https://www.youtube.com/user/corallista
YouTube channel: https://www.youtube.com/sjlovesjewelry
YouTube channel: https://bit.ly/39R90D8
YouTube channel: https://bit.ly/33PsBjw
YouTube channel: https://bit.ly/33P54yR
YouTube channel: https://bit.ly/33R7U6x
YouTube channel: https://bit.ly/36MP2rm
YouTube channel: https://bit.ly/36NbEI3
Who are fashion and lifestyle influencers?
Fashion and lifestyle influencers are individuals who create visual content on different perspectives of fashion and lifestyle. They usually backed by huge followers who praised them because of their unique content on travel, food, fashion, home décor and many more.
Here is the list of top Indian fashion and lifestyle influencers on Instagram:
Category: Female
YouTube channel: https://bit.ly/3lLXLOR
YouTube channel: https://bit.ly/3orxSFJ
YouTube channel: https://bit.ly/2LeocQC
Category: Male
Who are food influencers?
A food influencer creates content based on his/her food experience and recommendation, it can be anyone from a chef to a regular social media user. They use their content to reach and engage with their followers. Like beauty and fashion influencers they also have a huge follower size which is an important asset from the marketing point of view.
Here is the list of top Indian food influencers on Instagram:
YouTube channel: https://bit.ly/2Iw3quQ
Who are travel influencers?
Travel influencers create social media content on about travelling, culture and different aspects of tourism. Not only you can see a lot of pictures of exotic places on earth with these influencers but also some of the hidden, offbeat features of those places too. They normally have a huge follower base who are also travel enthusiasts, they sometimes work with various travel brands, hotels, restaurants, café and many more to promote a particular destination for tourist attraction.
Here is the list of top Indian travel influencers on Instagram:
1Who are parenting bloggers?
Parenting influencers/bloggers are individuals who create content on different aspects of parenthood like pregnancy, schooling of kids, baby product reviews, various product recommendation and many more. They are known for creating, funny and inspiring content that educate, aware and entertain their audience. They sometimes collaborate with various baby products or similar brands for endorsement.
Here is the list of top Indian parenting influencers on Instagram:
Who are fitness influencers?
Fitness influencers create content based on various aspects of fitness and yoga. They create content based on different workout plans like full-body exercise, abs workout, a fitness program for lower body and many more.
Here is the list of top Indian yoga and fitness influencers on Instagram:
Here is the list of top Indian nutrition influencers and bloggers on Instagram:
Here is the list of top Indian mental health influencers on Instagram:
Who are interior design influencers?
Interior design influencers are individuals who create visual content on interior designing, and the art and science of enhancing the interior of a space to make it aesthetically pleasing. They show us different perspectives on how we experience spaces.
Here is the list of top India interior designer influencers on Instagram:
To put it simply, here are the top advantages of working with influencers, if you are a start-up or a small brand this section of the article is a must-read for you.
There are multiple benefits of working with top influencers in India, among which the first and foremost is to build a trustworthy relationship with your audience faster than any other marketing technique. In most cases, these influencers are backed by millions of followers which they have built over time, besides they are praised among the audience because of their strong voice and unique storytelling approaches. As we have mentioned earlier now people check influencer recommendation more than their favourite celebrities. So, as a brand, if you work with top influencers your brand will achieve great visibility, besides through the campaign you can attract a lot of fresh potential buyers which would increase your customer database.
If you are able to spot proper influencers with a great engagement ratio to work for you within a short time-frame more people would come to know about your brand. Soon you will start receiving collaboration proposals from micro and nano influencers, it a great way to serve your specific demographic.
According to more than 84% of B2B buyers, a referral generally ease the process of purchase initiation. If an influencer genuinely likes your products/service they would not only recommend you to their audience but also to their friends, family and relatives, so from an ROI perspective it is one of the most effective forms of online marketing.
Another recent study shows more than 73% of users activate AdBlockers which prevent showing digital ads while they surf. It imposes a great challenge to the marketers for digital ads, under that circumstance working with influencers seems the only rational option.
If you wish to work with celebrity influencers in India, they are pretty easy to follow but they charge way more than micro and nano influencers. If engagement is your concern more than a number of followers micro-influencers can be your secret weapon to success, on the other hand, if budget is not your constrain you should go for working with celebrity influencers. Just search on Google, type their names on concerning social media platforms and find their contact details. If you are searching on Instagram you can take the help from hashtags which would help you spot the top influencers of a particular niche. It is very important to pitch your campaign deliverables to the influencers if you fail to communicate your requirement there might be a chance of misunderstanding. Make sure the influencer is on the same page with your brand otherwise it will be difficult to achieve the success of the campaign.
Discover the list of top 100 influencers in India that you must follow in 2021. Also discover how to get connect with these influencers for your brand promotion; also find how an influencer marketing can assist you with your campaign.
Tanaya is the Senior Content Developer at InfluGlue, who helped to build the content of the site along with several other sites with her compassionate SEO driven content. She is also a HubSpot, certified content marketer. She brings her five years of experience to her current role, where she is dedicated to developing the content of different websites.
