Top 10 Jewellery Blogs in India for Trend Setters

Nov 07, 2020

Are you an admirer of different kinds of pieces of jewellery? Love to set new trends with your astonishing style statements? Great, we might help you scale up your fashion statement with our fresh collection of jewellery blogs written and managed by the top jewellery bloggers in India. Whether you are planning to write your own jewellery blog or thinking of buying some new piece of jewellery in this festive season give this article a read to explore more about current trends.

What is a jewellery blog?

A jewellery blog is a personal blog dedicated to different kinds of jewellery including its prices, availability, shop details, etc. However, these blogs can be managed by one or more writers. It sometimes covers beauty, celebrity lifestyle, influencer marketing campaigns, fashion week updates and many more topics. If you are thinking about setting up your own jewellery blog you might find some useful tips on jewellery fashion trends in this article.

List of Top 10 Jewellery Blogs


This blog is maintained by a team of professionals from the venture, they have their own jewellery shop at Chennai. They have an exclusive collection of jewellery that their buyers refer to as artisanal chocolates, you can understand how precious and trendy those are. If you check the blog we will find hundred new ideas of wearing a piece of Jewelry from a chunk piece to small pieces, from traditional wedding look to trendy office look, you can easily add a tweak to your regular style quotient.


This blog is not only related to jewellery but also fashion trends, gifting ideas for different festivals etc. Do you know your jewellery styling says a lot about your personality, yes it's true! If you read different blogs by Voylla you will get to know more about it. You can stay ahead of your folks regarding exciting gift ideas and establishing style statement with them. You can also purchase quirky jewellers for both men and women from them starting from Rupees 199/-


This one is another famous jewellery blog in our list that provides a lot of unique jewellery wearing ideas, if you are fond of coloured diamonds or a proper jewellery shopping guide read the blog for new ideas. There you will not only find all about Rajkot Gold Bangles, how to wear tushie necklace. If you are thinking about gifting the perfect piece to your loved one in this anniversary read their Stylery articles.


Hazoorilal is basically a jeweller with more than 68 years of family experience in dealing with precious pieces of jewellery, importing exporting, cherishing the importance of heritage etc. Shri Hazoorilal Narang founded this brand in 947. If you visit their blog, you will get a better glimpse of their jewellery and how to wear traditional pieces. You can also purchase from their gold, diamond and polka collection. Because of the uniqueness of the jewellery, it has been featured in various fashion magazines in India.


Another must-read jewellery blog of India is Johan’s jewellery blog that covers a range of styling topics including different wedding band ideas to unique anniversary gifts etc. You will also get some creative ring photography ideas if you are a gemstone person their articles may help you find different perspective with a variety of ideas.


If you are running out of your jewellery ideas like how to pair your bangles, neckpiece, tiara etc. with your party lehenga read Anuradha’s jewellery blog for fresh new ideas. You can get updates on latest jewellery trends, how to style your saree with small pieces of jewellery, how to choose the right maang tikka, must-have pendants for every occasion and thousands of other exciting styling ideas with different pieces of jewellery.


If you are obsessed with wedding lehengas or bride like Benarasi sarees or wondering how to get ready for your best friend’s wedding party so that all the eyes can take off glimpse from you, check this blog and find the right piece for you. It covers thousand trendy topics like Heirloom jewellery for vintage brides, how to pair floral jewellery or which one to choose between polka and Kundan etc. You can rely on their expert style bloggers to scale up your style statement.


If you want to know more about the art of everyday fashion, read Mellora’s exclusive articles are a must-read. You must be seeing your favourite actor Sharadha Kapoor endorsing Mellora jewellery, and it is quite tempting; however, you can directly purchase your favourite jewellery pieces directly from the site.


This blog has been established by Prernaa Makhariaa in 2002, coming from a Marwari background she was always fond of jewellery which fosters her choice to take formal education on Jewelry Designing, Graduate Diamonds, Gemology, Pearl Grading, AJP and Jewelry Manufacturing from GIA, GII and SNDT, she is also backed by years of working experience under renowned jewellery brands. Prernaa is one of the top jewellery bloggers in India that you must follow to get the latest news and updates from the fashion and jewellery industry.


Another great Indian jewellery blog of our list Sunny’s diamond blog who will guide you on how to wear your old jewellery pieces in different ways. If you want to be party-ready with your regular pieces of bangles or neckpiece you should give Sunny’s articles a read. His selected articles of every month will provide all the necessary news and updates regarding the latest trends, best shop to purchase gifts, upcoming offers and discounts etc.

Also, Read

Top Gold Bloggers and Website to Follow: Make Your Investment Decision Wisely


How to start your own jewellery blog?

Do you want to start earning money from your jewellery blog? Follow these simple steps to get started with your jewellery blog right away:

Step 1# Setup your own website

You can check some free website building apps to get started with your first jewellery blog if you go through some guideline and “how-to” videos you can easily set up your own blog as it does not require much technical knowledge.

Step 2# Choose a proper theme

Choosing a proper theme is one of the important parts of setting up a jewellery blog, make sure your blog is mobile friendly as most of the users prefer reading them from their smartphones. Choose a theme that blends your fondness of jewellery and fashion and reflect your personality as a jewellery blogger.

Step 3# Start telling stories with your own voice

You must ensure your viewers get a proper idea about your interest as a jewellery blogger, you must come to tell stories using your personal touch to help your readers with their style and jewellery-related queries. Try searching the latest trendy keywords to understand what people are looking for.

Step 4# Spread message over social media platforms

Leverage the power of your social media platforms like Facebook, Instagram to spread words about your blog, let people know about your blogs. Ask them to subscribe to your newsletter so that they can get time to time update after you upload your blogs. If you have your own YouTube channel tell people about your blog and how it would help them.

Step 5# Collaborate with other bloggers

You can plan collaboration with other jewellery or lifestyle bloggers, over an interview and publish it on your blog. It would give your blog a new dimension and would attract fresh new reader from your target audience.

Step 6# Monetize your blog

There are a lot of ways to monetize your blog you can follow one or a combination of those to get started. You can either go for affiliate marketing or sell e-books, rent space for advertisement etc.

Step 7# Let bands know you are up for collaboration

Connect with different jewellery and fashion brands and tell them that you up for advertisement and collaboration you can earn a commission from direct selling or charge one-time remuneration for an influencer marketing campaign.

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How jewellery bloggers can help endorse your brand

If you are a fashion influencer or a lifestyle blogger you know the current trends of the influencer marketing ecosystem. If you wish to step into the jewellery business on the verge of launching your brand you might need some guaranteed marketing ideas to reach to the right audience. You can connect with the top jewellery bloggers in India who will take forwards your brand message among their personal audience.

Before jump onto hiring famous influencers for your business make sure your brand’s mission and the influencers’ content approach are on the same page. For example, if it is about endorsing your jewellery brand we recommend to work with fashion and lifestyle influencers instead of food bloggers or health and fitness influencers.

Plan a campaign keeping in mind your marketing goals, hire an influencer marketing agency for better assistance. Keep a strict eye on your budget before jump onto hiring jewellery influencers for your campaign. Check a few things in the influencers other than their number of followers, like their content approach, their reach in the past month (or week), frequency of posting content, audience quality etc. An experienced influencer marketing platform can guide you on how to select proper influencers to create a buzz about your brand.

Where to find famous jewellery bloggers?


If you are looking for the best jewellery bloggers in India connect with InfluGlue, the leading influencer marketing agency in India backed by years of relevant experience in dealing with influencer marketing campaigns of renowned brands including McDowell’s Number 1, The Tribe Concepts, Edvoy, Supply 6 and other brands. We have a huge database of famous bloggers and influencers from different niches across the country from where we will hand-pick proper profiles for your marketing.

Our team of influencer marketers will help you curate an extraordinary campaign to achieve your marketing goals within your timeframe. We are committed to providing the best in class influencer marketing services within your budget. So, if you are thinking about influencer marketing services or consultancy connect with us now!

The Bottom Line

Influencer marketing is the new-age online marketing strategy that every eight among ten Indian brands are opting for. No matter your business niche influencer marketing has its space for everything and we will be helping you coming with outstanding campaign ideas that will create maximum traction among your target audience and scale-up your sales right away. From seasonal influencer marketing ideas to long-term business plans we have got your covered for your dynamic marketing requirement.


Are you looking for the top jewellery blogs in India to follow? Check this article to discover some of the famous jewellery blogs focused on recent trends and updates of jewellery, fashion and many more. Also, discover the role of an influencer marketing agency with awareness campaigns and other marketing ideas.

Article Posted in: Influencer marketing


Tanaya is the Senior Content Developer at InfluGlue, who helped to build the content of the site along with several other sites with her compassionate SEO driven content. She is also a HubSpot, certified content marketer. She brings her five years of experience to her current role, where she is dedicated to developing the content of different websites. 

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