List of top 10 influencer marketing trends to follow in 2023
#1: Long-term influencer partnerships will be in
#2: Video content and live streaming for better engagement
#3: User-generated content
#4: Cross-platform marketing
#5: Performance-based marketing
#6: Micro-influencers but not amatures
#7: Signing an influencer contract will become mandatory
#8: Interactive content
#9: Authenticity for better engagement
#10: Agency-based solutions
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Keep an eye on the latest industry and influencer marketing trends as you prepare for your upcoming influencer initiatives. 2023 will be more competitive if you are thinking of influencer marketing as a part of your overall marketing strategy.
How does Instagram help creators? Why are so many people collaborating with micro-influencers? Should you spend money on vertical video?
With our top influencer marketing trends to watch in 2023, we'll cover all of this and more in this article, so scroll down to discover and be ahead of time.
Influencer marketing was once regarded as a form of gorilla marketing approach. It arrived with an "anything goes" "strategic" mindset. Because influencer marketing was a newer approach in the entire marketing mix, firms that got on board early on had few standards to measure performance. All these early adopters knew was that it was a novel and potential marketing channel worth exploring.
Now that influencer marketing approaches are increasingly common in a brand's marketing strategy, we're seeing far more methodical strategies emerge, such as long-term relationships or 'always-on' ambassadorship. Why? Here are some of the worth mentioning benefits brands must know:
Long-term relationships allow influencers to learn about the brand with which they are associating. They'll have a greater knowledge of the brand's desired voice, tone, and style. This is great for the company because it eliminates the need for them to 'babysit' its authors' material.
More significantly, influencers will have more time in their court to produce unique ideas that will appeal to both the brand and their audience. So in 2023 if you want to stand out through influencer marketing focus on long-term partnerships than one-time projects.
Because video-based content can keep a viewer's attention for longer than static posts, it is becoming the main focus area in social media marketing. From TikTok to Instagram reels, marketers are using short clips to enhance engagement and brand exposure among millennials and Gen Z.
Live streaming has also been shown to be an effective marketing approach. Live stream, when blend with influencer advertising, allows prospective buyers to engage with influencers who are familiar with the product, talk about it, and buy it all while watching the video.
User-generated content is the new trend, from Instagram trends, to #OOTD photos UGC takes the internet by storm. This is unique and brand-specific content created by customers rather than brands. Some of the trendy user-generated content categories include:
Because anyone can create user-generated content, incorporating it into your marketing strategy can uplift your brand's authenticity to new heights. Buyers trust user-generated content 2.6 times more than brand-created content, demonstrating that now is the time to prioritise authenticity in your marketing strategy.
Nowadays tech-savvy and sceptical customers now interact with your brand through a variety of devices and platforms. Cross-channel marketing is essential if you want to increase brand awareness, expand your consumer base, and remain ahead of the competition. Some of the worth mentioning benefits of cross-platform marketing or agile marketing are as follows:
Meet valuable customers where they like to spend most of their time
Your clients spend their time across several channels every day. And if you just encounter them through one or two channels, you're missing out on an entire world of brand-customer interactions.
Cross-channel marketing increases the number of potential touchpoints you have with your customers, increasing engagement and the likelihood of securing sales. If you can combine email marketing, social media, mobile apps, and online ads with traditional offline efforts, you'll be able to meet customers where they spend their time and develop a much better relationship with your company.
Boost brand awareness
A strong cross-channel marketing plan can help you establish a consistent presence across numerous platforms, increasing the likelihood of consumers meeting your brand and increasing their familiarity with it.
Telling a consistent brand story on your preferred social media platforms on a regular basis, running regular ads, creating interesting and insightful and relevant blog posts, and developing effective email marketing campaigns all work together to build build, improve, and cash in on that brand awareness sooner rather than later.
Diversifying your marketing efforts
The diversity of your online marketing plan is its strength. More ways to communicate with your prospective buyers means more chances to send relevant material to them, no matter where they are. You wouldn't store a winter cupboard with only one type of vegetable, and you wouldn't grow brand awareness and drive engagement by sticking to a single channel and hope people will find you and participate. Cross-channel marketing allows you to distribute relevant information across many media channels, resulting in larger, better business consequences.
Collect huge data to serve the customers better
It is difficult to increase brand recognition by distributing relevant information and a powerful brand message across many media. Delivering personalised experiences to the right people, on the right channel, at the right time is essential for cross-channel marketing success.
Here is where your customer data comes in. As you begin to implement your cross-channel marketing plan, you will rapidly discover that you are collecting client data from each channel. Customer information is digital gold. Activate it, and you'll have an important resource to deliver the personalised experiences your consumers expect, as well as significantly improve each unique client trip.
Performance marketing is a broad phrase that relates to internet marketing and advertising programmes in which retailers and service providers pay publishers (also known as affiliates) a commission when certain activity, such as a sale, is completed. Traditional display advertising prices are paid in advance and are not contingent on a specific transaction taking place.
Because advertising fees are only paid upon completion of a sale or lead with performance marketing, it is the most measurable way to directly tie marketing programme expenditures to results. So, performance-based marketing is clearly one of the top influencer marketing trends of 2023 that brands should invest in.
Nano and micro-influencers have extremely restricted groups that marketers can connect to, making their product recommendations appear to be from a friend or trusted confidante. While Nano and Micro influencers might not have enormous followings, they do have a considerable social presence, with up to 100K followers. What is the takeaway? We expect that Nano and Micro-influencers will continue to flourish with consistent engagement rates and supportive networks.
People with less knowledge will not likely get approached by the brands to create marketing content because content relevancy will be on top priority in 2023.
An influencer agreement is currently essential because most marketers are following the trend of marketing their brand and products by distributing content across multiple channels. Buyers are frequently affected by role models advocating a product, which benefits marketers greatly. From managing the campaign properly to keeping track of the influencers’ content all will be done seamlessly if the brands make influencers sign an agreement that contains the terms and conditions of the campaign in detail.
Interactive content is any type of material that invites user participation in order to convey its message. As a result, the content experience shifts from passive consumption to active participation. Interactive features can be found in calculators, quizzes, publications, films, and animated infographics. It also involves contests and freebies, which are significant marketing methods for increasing brand visibility.
Authenticity on social media is one of the most efficient methods to develop a digital community, and it's also becoming a popular influencer marketing trend. Creators are abandoning the flawlessly managed feed aesthetic in favour of sharing less filtered and more in-the-moment pictures and reels of their life.
Today’s dynamic brands are not interested to vet influencers and plan the strategy to meet their marketing needs. Instead, they are following the trend to join a reputed influencer marketing platform like InfluGlue that can take the load off and manage everything the way they want. This will not only save time and money for the brand but they would get the most authentic content to take their brand to the next level.
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To know more about their influencer marketing services and packages connect with the team now!
Discover the top 10 influencer marketing trends of 2023 that brands should follow.
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