The sincerest form of flattery, so the saying goes, is imitation. Even though we never advise completely replicating another company's influencer marketing strategy, you may learn a lot by observing what has been successful for other businesses and planning something better for yours.
InfluGlue the leading influencer marketing platform in India has years of experience in working with big companies like PharmEasy, Flipkart, McDowells No 1. etc. In this article, our experts have compiled a list of 10 influencer marketing examples from which you can learn something exciting. If you are a brand owner trying to achieve the next level through influencer marketing in 2023 this article is a must-read for you.
List of Top 10 Influencer Marketing Examples to Check in 2023
One of the earliest travel brands to use influencer marketing was Marriott. The hotel brand collaborated with YouTube personality Jeana Smith (@PrankVsPrank) in one especially effective campaign to commemorate completing one million check-ins on the Marriott app. The mobile user who successfully completed the milestone check-in is treated to a surprise dance party in the film. The video has received nearly four million views since becoming viral.
Your takeaway: Fun with it, please! It can be enticing to try to supervise every part of the completed product and repeat what you've done in the past when you invest in sponsored posts. However, that strategy could create content that misses the influencer's distinctive personality. While you should convey important messages to influencers, keep in mind that they attained their status by creating content that resonated with their audience. Accept their originality.
As part of a cheeky "Sleep Naked" contest, Swisspers, a U.S. Cotton brand, urged beauty influencers and their followers to post "naked" (makeup-free) selfies. Stars like Jennifer Lawrence, Drew Barrymore, and Taylor Swift already posted their own selfies without makeup when the campaign first began. Despite the fact that the celebrity posts were unrelated to the campaign, Swisspers' target group was already aware of the fundamental idea.
Your takeaway: No need to create something from scratch! Try influencer content that capitalises on popular social media trends when it makes perfect sense for your company's product or service. The posts should come off as relevant and genuine rather than cheesy or self-serving because the influencer is expressing their unique perspective on a personal channel.
Users of Bodyworewhat can watch at-home workout videos with trainer Eric Johnson and Danielle Bernstein (@weworewhat) for $35. FIJI water bottles were included in Bernstein's posts on staying in shape with Bodyworewhat, a division of her brand. She advertised FIJI in specific postings by stressing the value of staying hydrated and offering a coupon code for home delivery.
Your takeaway: Smart marketers should look for distinctive possibilities to collaborate on a shared objective since smart macro-influencers will keep looking for new ways to monetise their following. Her articles about FIJI water appeared less like forced product placements because Bernstein was simultaneously promoting her brand and it was more like a depiction of her lifestyle at that time.
In an effort to draw in millennial consumers, Subaru's #MeetAnOwner campaign leveraged influencer videos to demonstrate the new Impreza in several cities. Devin Graham, a Youtuber endorser with around 5 million subscribers under the handle @devinsupertramp, shared a video of himself and several buddies using a slip and slide to launch themselves (and their parachute(s)) from a 500-foot cliff.
Your takeaway: Influencer content is not about facts and data, but rather an emotion. Although safety features, horsepower, and fuel efficiency are important selling considerations, the auto industry has long acknowledged the emotional component of car purchases in TV advertising. In Graham's video, he demonstrates how influencer marketing is a logical development of the same idea at a time when most millennials recognise scrolling through social media as TV commercials are being played.
Sun Peaks Resort
Sun Peaks, a ski resort in British Columbia, wants to raise awareness of a number of its major winter attractions, such as the area's breathtaking natural beauty, crowd-free ski runs, and seasonal festivities. Callum Snape (@CalSnape), Canada's top outdoor photographer and Instagram influencer, was a participant in a campaign created by Travel Mindset to reach a voyage in the Pacific Northwest.
Your takeaway: 200,000+ article views of 3 minutes or over were driven by stunning photographs, daily Instagram stories, and brief Facebook videos, generating a tonne of interest in Sun Peaks' target demographic. The resort was positioned as an "insider secret" for avoiding the masses associated with popular places like Whistler in a large portion of the campaign's content. Smaller brands can utilise influencer marketing to leverage their size as a strategic advantage.
Professional model Chrissy Teigen (@chrissyteigen), who is wed to John Legend, has amassed a sizable social media following by showcasing her quirky style on Instagram and Twitter. The social media star and BECCA Cosmetics worked together to develop a brand-new beauty palette, which Teigen revealed in an Instagram video that received just under 5 million views.
Your takeaway: Consider asking influencers to assist you in developing a new product. Influencers are excellent at promoting already-existing goods. After all, they frequently make up your target market themselves, and they might have a stronger sense of attachment to a product they helped develop.
To promote its new Pixelbook laptop, Google teamed up with the two DIY-oriented micro-influencers behind the @thesorrygirls account. The Sorry Girls held a giveaway campaign on Instagram with just one paid ad, asking participants to follow the image and comment on how they would utilise the Pixelbook if they won.
Your takeaway: Despite having fewer than 100,000 followers on Instagram, The Girls' giveaway post had a remarkable engagement score of 59.4%. Kim Kardashian, with 107 million followers, generally receives less interaction from her posts than a banner advertisement. Higher engagement rates are frequently the result of working with micro-influencers, and Google's selection demonstrates that micro-influencers aren't just for firms with limited resources.
British Airways brought 100 influential Silicon Valley technology gurus to London to announce the company's "UnGrounded" innovation lab. The "influencers" discussed concepts for a fresh platform that would allow innovators like themselves to confront social concerns from all around the world during the flight. The flight served as an example of how brilliant ideas can materialise when people can interact in person.
Your takeaway: British Airways was capable of demonstrating the commercial benefits of flight while launching a publicity-seeking campaign. In addition to personal posts from the micro-influencers, Forbes, TechCrunch, and Wired all covered UnGrounded's inaugural trip. The airline was able to focus on a specific subset of business passengers in the tech sector thanks to the influencers' wide audience and additional media attention.
Casper, an online mattress retailer, collaborated with a number of dog influencers to publicise a brand-new product for its customers' four-legged companions. A launch party in Manhattan with a green carpet, "pupperazi," a steak supper, and water laced with hot dogs were invited to 20 influencers with a total following of over 3.5 million dog lovers. The Dodo, a website "for animal people," broadcast the event live on Facebook.
Your takeaway: Private gatherings are a cost-effective method to interact with numerous influencers simultaneously, while also demonstrating gratitude for each person and avoiding a phoney "press trip," which can limit innovation and provide endorsements devoid of individuality. For Visit St. George, Travel Mindset organised a comparable "Insta-Meet" that allowed the DMO to collect more than 500 emails for email marketing.
An Amazon brand, Audible provides subscriptions for podcasts and audiobooks, and its marketing department routinely collaborates with big-name stars and influencers of all sizes and shapes, including micro-influencers. Photographer Jesse Driftwood (@jessedriftwood) discussed his usage of Audible to learn more about company management and efficiency in the caption of one notable Instagram image.
Your takeaway: Even though Driftwood has fewer than 100,000 followers (and likely had even fewer at the time), the Audible team noticed that his fans are unusually devoted and active. His straightforward narrative gives listeners the impression that they are getting a genuine recommendation from a friend. It's no surprise that one commenter said he was "Looking forward to giving it a try" given that 83% of customers cite personal recommendations over traditional advertising.
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Discover the top 10 influencer marketing examples of big brands that will impress you in more ways than one. Also, find your takeaway!
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