Top 10 Beauty Bloggers In India To Follow In 2022

Jan 05, 2022

Who are beauty bloggers?

Beauty flowers are people who write about various aspects of beauty, skincare, lifestyle and many more regularly on their blogs online. Because of their enormous knowledge and skill in a particular niche, they are considered experts in their field. They attract a lot of readers from a vast location due to their blog, sometimes you will see them recommending or advertising various products.

Sometimes they also create and sell their own products. Bloggers are believed to have influencing power over their audience especially when it comes to the buying decision, this is the reason why brands sometimes prefer to work with bloggers and influencers to endorse their products among a niche audience, which is called influencer marketing.

Must-have characteristics of a good beauty blogger

Approachable

The blogger must be approachable especially when it comes to writing reviews about a product or endorsing a brand. Research suggests online customers prefer bloggers and influencers recommendations more than any other form of marketing which means as a beauty blogger you will come across a lot of endorsement proposals.

If you want to become one of the top beauty bloggers in India you must know how to endorse a brand and convince your readers to purchase from your website.

Consistent

With so much happening around the beauty industry bloggers needs to be extremely consistent with their content. Try to provide fresh and authentic information to your readers regularly so that they would become dependent on your blog. This way you can also achieve a better ranking on search engines like Google because it gives preferences to the websites those posts content regularly.

Passionate

Good beauty bloggers Must be passionate about their content. If you are writing about things that you are not interested it would reflect on your content, so make sure you have proper knowledge about the things you are writing. Beauty bloggers who are passionate about their niche find it much easier to communicate with their readers.

So if you want to engage your readers with your beauty blog for the long term you must show your passion for your job, because your readers are much smarter than you think they can easily spot the difference between a genuine recommendation and a stage to content.

Have industry knowledge

Understanding the industry from a standpoint is an extremely crucial year in order to become a good blogger especially in the beauty niche. Having real-life experience is also equally important, while writing about any product make sure the readers will find the information authentic then only they will consider you as a trusted source of information.

Write informative content

As a beauty blogger, you are responsible for the information that you are going to provide to your readers so make sure whatever you write is authentic. If your readers find you spreading rumours or false news they will call you out and may ban you also, so be very careful while writing your beauty blogs and providing information.

Good with the tonality

Another important thing that every beauty blogger should remember is they must be interested in your tonality. Among thousands and millions of beauty bloggers, readers can easily be confused regarding whom to follow, so if you do not put special emphasis on your content tonality your readers will find it harder to connect with you.

Strong work ethics

Having a strong work ethic make a good beauty blogger into a great one. You must be able to stick to a schedule, exceed your personal goals and expectations. As a beauty blogger, you need to be self-motivated and able to push your limits in order to stand out from the crowd. In the beginning, you will find thousands of beauty bloggers around you in this situation it is important to stick to your passion because not everyone can make money from their beauty blog in the first few months, it can take up to one year to get payment from your beauty blog.

Have SEO knowledge

if you want your content to pop up on the first page of google you need to have great knowledge of search engine optimization (SEO). You must know the importance of keyword research and how to do that correctly to keep your competitors at bay.

Relevant keywords will increase the potential of your content so that it would reach a larger audience. You can also monetize your blog by providing space to the brands who are looking to endorse their products online. Bloggers with SEO knowledge earn more money than others.

Have convincing power

As a blogger, you must have A good hold over the mindset of your readers. You must be able to convince them regarding their purchase decision. For that, you need to make sure they consider you as a trusted source of information and care about what you do. This thing is not achievable overnight as you proceed with your beauty blog it is important to connect with your readers on a personal level, encourage a conversation or keep a space for submitting feedback in each of your blogs so that they can share their point of view with you without any hesitation.

Also, try to share the link of your blogs on your social media platforms so that your friends over there will come to know about your beauty blog and check it out. When it comes to making you popular as a beauty blogger remember your close friends will be the ones to spread positive words.

Handpicked related content:

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List of top 10 beauty bloggers in India to follow in 2022

1. Akanksha Redhu (akanksharedhu.com)

Akanksha Redhu

Akanksha started this blog in 2010 to give a voice to her ideas of beauty, fashion, lifestyle and many more. She personally writes all the blogs which is a result of her personal experience and extensive research. In that blog, you will find Content about a wide range of topics including fashion week, skincare, Jewellery and accessories, food, travel and many more.

2. Bhumika Thakkar (newlove-makeup.com)

Bhumika Thakkar

Bhumika is a 29-year-old beauty blogger in India extremely passionate about blogging. This Mumbai-based beauty influencer is a big-time foodie, love to explore new places and cuisines apart from writing about various aspects of beauty in her blogs. You will get to see reviews, swatches, read about the latest launches, new products in the market, event updates, her hauls, makeup, outfit posts, outfit ideas and her collection of shoes, bags, her love for accessories and food, basically all things a girl, especially a beauty enthusiast wants.

3. Anshita Juneja (vanitynoapologies.com)

Anshita Juneja

This beauty website is a repository of global resources for beauty enthusiasts highlighting in-depth reviews, beauty news, photos, DIYs, tutorials, beauty tips and many more. Anshita, the beauty influencer has founded this beauty blog in December 2010, she is now the editor-in-chief of the blog while a team of experienced beauty bloggers manage the content of her website. They claim to receive over 800,000 visits/month which make them one of the top beauty bloggers of India in 2022. Her beauty hacks will help you spend your hard-earned money wisely without compromising the quality of your required products.

4. Sonali (skincarevilla.com)

sonali

Sonali is a software engineer and a beauty blogger by passion, this blog is her brainchild for which she quit her job. This beauty blog is all about her product reviews, her skincare experiences, her hair care routine, and her thoughts about life in general. If you are looking to start your own beauty blog any time soon you must check the amazing content of Sonali’s beauty blog.  

5. Narender & Hema (tashiara.com)

Narender & Hema

This beauty website is managed by a team of passionate bloggers who are beauty enthusiasts. Here you will find the latest fashion trends, health and fitness tips, hair care tips, technology information and many more. This beauty blog is founded by Narender and Hema, if you are looking to collaborate with top beauty bloggers in India you must check their website.

6. Subha Bose (candycrow.com)

Subha Bose

Subha is a Chennai based beauty blogger, founded this blog in 2013 to showcase her knowledge about fashion, beauty, shopping, makeup, travel, food and many more. Being a mom she understands the mindset of her community readers, she loves to share tips that make life easier for moms who struggle with various things. She likes natural dewy makeup and smoky eyes and always prefer natural beauty products. If you are interested in reading something different in the beauty and lifestyle niche you must her blog.

7. Kritika Khurana (thatbohogirl.com)

Kritika Khurana

Kritika needs no introduction, she is a famous beauty blogger and influencer in India has been featured in our articles many a time. After gaining success from her influencing career on Instagram she decides to start this blog to share her beauty tips with her ardent followers. In this blog, you will find a wide range of articles not only about beauty but also travel, food, fashion, lifestyle and many more.

8. Soma (cosmeticarena.com)

Soma

Soma is a Kolkata based beauty blogger a cosmetic geek and this website is her dream project. She reviews everyday makeup items with a lot of clarity and perfection, if you are confused about your upcoming purchase and need honest reviews about certain beauty products you can check her beauty articles.

9. Shailja Vashisht (brideeveryday.com)

Shailja Vashisht

Shailja is a Punjab based beauty blogger, been to different places around the globe, this blog is all about her lifestyle choices together with various aspects of beauty. She could never imagine her beauty blog would attract millions of readers from various parts of the world. She wakes up every morning with a zeal to improve her website in order to make it more beneficial for her readers.

10. Anubha (beautygypsy.com)

Anubha

Anubha is one of the most famous beauty bloggers in India known for her outstanding knowledge about different aspects of beauty, fashion and lifestyle. From product reviews to the right way to style various attire you would find a wide range of interesting and relevant articles on her website.

Where to find authentic beauty bloggers of India

Are you looking for authentic beauty bloggers in India? Then you have come to the right place, connect with InfluGlue the leading influencer marketing platform of India with years of relevant experience in dealing with various influencer marketing projects including beauty, skincare and lifestyle brands.

They have thousands of registered beauty bloggers and influencers from all over the country among which you can easily spot the correct profiles for your project. To do that easily you can discuss your project with the team of experienced influencer marketers, evaluating which they will suggest to you the best profiles from their huge database.

They closely observe the social media activities of their registered beauty bloggers and influencers so that there is no room for fake influencers. If you are working with InfluGlue you can be 200% sure about the top-class beauty bloggers. Not only that the team will also help you plan a great influencer marketing campaign so that you can achieve your marketing objectives flawlessly.

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Summary

Are you looking for genuine beauty bloggers from India for your upcoming project? Read this article to know how to spot them and where to find them along with a list of the top 10 beauty bloggers of India.

Team InfluGlue

Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.

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