Tips to make your book launch event successful
Are you a new writer, looking to make a real impression with your upcoming novel? But don’t know how to play the marketing card well? Don’t worry just relax, we have got you covered!
Launching your book is the hardest part you might find because it is the time to let the world know about your book. Arguably hosting a book launch party is very exciting as you finally get to share the work that you have been cooking for years. But do not get fooled by the word party because it is not that easy as it might sound. It requires hours of planning and strategising to make it a success. So if you are planning a book launch party this article is the need of the hour for you. As a leading influencer marketing platform in India, we have helped many writers both new and established to launch their books and bagged ultimate success.
Here our experts have rounded up some tricks and tips for authors with different preferences to make their book launch event really special.
The first thing that you should take care of while planning the book launch event is to select a proper date, for that check your local calendar so that nothing can overshadow your book launch event. So it is better to start planning at least before two months this involves asking your friends and family about the date so that they save it for you only. You can arrange a poll and ask people to vote regarding the date of the event so that you can get a proper idea about the kind of response you would get.
However, to be on the safe side you can partner with a reputed event launch company in India that are pro at planning and launching the entire event without any room for error. Avoid launch the book just before any festive season or holidays because books are not as same cosmetic products or garments they require a little breathing space. So take a gap and then launch your book so that there will be no conflict of event and your book launch event can get maximum attention.
Needless to mention social media platforms has an enormous power to make any event viral if planned properly. Make sure you know on which social media platform your audience spend time so that you can promote your book launch event there to get maximum visibility. If it is Facebook simply host a live session before the launch of the book to give an idea about the highlights of the event, if you are targeting Instagram you can also host a live session on there so that your followers can get the latest updates regarding your book launch. To arouse maximum interest in your book launch event you can start posting stories on Instagram highlighting the main features of your book, its pricing, on which online and offline store it would be available etc.
Due to this pandemic, a lot of offline events has shifted to the online book launch is one of them, if you are planning to host the entire event online this section is a must-read you. You cannot go live from different social media account at the same time, so plan the event accordingly, target different social media on a different day or at least choose a different time slot. Schedule your social media appearance in a way it would get maximum visibility, for that you need to know at which time your audience keeps active around that social media.
Prepare your speech carefully, make your book the talk of the town and discuss a few details about it like the timeline the readers will discover, the characters, any demographic details or other exciting factors. It would arouse more interest and curiosity about your book among the readers which means better chances of increased sales.
If you are planning a conventional book launch event do not forget to invite your friends and family and all other people that you know, because anyone can be your prospective client. Because the more people you would invite the more they would spread words about your book, chances are everywhere you just need to be smart to grab it. If you are making all the arrangements by yourself keep every minute detail in mind, and if you are planning to hire a marketing company to plan the entire event provide your guest list to them and let them send an invitation on your behalf. It would provide them with a sense of aristocracy along with a personal touch so that they would be glad to get such a warm invitation. Prepared with an invitation maker tool.
Be careful while choosing the venue for your book launch event, check the ambience and accessibility which are important for the visitors. Make sure they feel welcomed and cosy while entering the venue because they are about to spend at least a couple of hours on that place and when they will return they will take the experience with you. Check all the facilities of the venue are performing well, ask the management team to double-check everything at least one or two days before the event so that you do need not to worry about any last moment details.
In order to make the event exciting make it full of activities, ask your friends with various talents for example if someone is good at singing or playing the guitar request or hire that person to perform. However, you can also hire professionals for the same provided it fits within your budget. You can also invite a guest who can add more spark to your event.
If you don’t want to shift your focus and want someone to take care of it on your behalf hires a marketing company who will understand your requirement and provide exact solutions to make your book launch event the talk of the town exactly the way you want.
Make sure you document every moment of your event which can be used as marketing collateral for further promotional activities. For that, you can hire a professional photographer who would help you document the entire event just the way you want. You can upload those pictures on your social media profile after the launch or provide them to marketing hubs to create collaterals for you etc.
Book signing is a great activity to make your entire book launch event more special if you are planning to do that mention before while announcing the event details so that more people would interested to purchase your signed book.
Check which influential people your target audience do-follow, try to invite them to your book launch event and ask them to promote your book on their social media platforms. Such influencers are backed by millions of followers and if they endorse your book it would get enormous visibility that would otherwise take a lot of time and money. Besides influencer recommendations are trusted among their followers so if you are worried about earning credibility you must think about hiring influential people from your locality.
Also, let the influencers announce your event to give the entire announcement event more interesting and successful. If you don’t know which influencers would be suitable for your book launch event, simply connect with a reputed influencer marketing company in India who would suggest the best suitable profiles to announce your book launch event. You can also arrange promotional activities like contests, giveaways etc. with the influencers so that more people would come to know about your book, let them other details about your book including the launch date, pricing of the book, special discounts (if any) etc. which would amplify your social presence even more.
If you think all those preparations are strenuous for you, simply connect with a reputed influencer marketing company who would provide 360-degree support regarding all your marketing details including planning the strategy, selecting event venue, choosing proper influencers, negotiating with them regarding the pricing, post-event activities and many more. So that you can focus on other parts of your book without any tension.
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InfluGlue is the leading influencer marketing company in India with years of experience in dealing with influencer marketing projects for many brands including book launches. They will suggest you the best possible measures to make your event more successful with their professional outlook.
You can discuss your project with the team of experienced influencer marketers to understand its potential with your suggested approach. You can either choose your favourite influencers from their database or simply work with your own sets of influencers. They provide the best in class influencer marketing services at an affordable package.
So what are you waiting for? Connect with InfluGlue now!
Tips to make your book launch event more successful with multiple professional tips and tricks directly from the industry experts.
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