Are you a foodie by heart? Or a food stylist or a food photographer? Then you can understand about whom we are talking and this article is a must-read for you. You will be thrilled by our list of top food bloggers of India and what makes them so popular after all. Well, it goes without saying that a good meal is deeply satisfying after long hours of working. The aroma of freshly cooked food will calm your soul right away. The smell of an earthy pot cooking fresh meat, releasing a smell of spices is mouth-watering. Do you know, various researches suggest that cooking your own food is a great stress buster? Not only that, but it can also be great fun as well.
Due to the increasing demand for various social media platforms, now food blogging is not less than a full-time career option. It will not be exaggerating if we say - taking a look at these food bloggers’ profiles will make you feel like “Mooh Mei Paani Aa Gaya Yaar”. It won’t be exaggerating to say these are some of the best Indian food recipe pages on Instagram that you must check.
In this article, our team of content creators put together the profiles of some of the most popular food influencers in India. Though we put some random numbering, it has nothing to do with their popularity; we didn’t consider those parameters here, so readers better not judge them on that basis, just enjoy their food blogging style.
1. Roxane Bamboat
@thetinytaster is one of the most creative food bloggers of 2020. Her Instagram profile is full of desi (Indian) and international cuisine, which will force you to hit the follow button. You can really feel them inside your mouth just from a quick glance. Sounds like #foodporn, right? Well, yes, it is! In this lockdown, she is constantly coming up with easy homemade recipes that one can seamlessly prepare with regular ingredients at their kitchen. This beautiful lady can give various food goals that will especially help struggling moms to make a delicious meal for their growing kids.
2. Asha Shiv
@foodfashionparty, from the very name of the account, you can easily think about the core content of the page. She has more than 109k followers at her Instagram account, and if you take a look at her profile, you will barely come out without hitting the like and follow button. If you are looking for a balanced diet which you can add to your regular food regime, visit her profile now to get a hand full of amazing ideas, also if you are planning to visit your nearby restaurant ask her which is the best place to visit and of course about the must-try dishes.
This account is managed by Urvika Sheth and Ayushi Shah who bring their best to decorate it with colorful food photography. From regular daal chawal to Thai cuisine, burger loaded nachos, cocktails, sweets, pancakes and you just name it- is on display at their profile which easily makes you drooling over and over. From easy recipes to the must-try complex dishes, you will find everything there. The two admins have taken the concept of food blogging to a new height which is clearly reflecting at the profile.
@foodsanyasi is one of the famous food bloggers in India, originally from Ahmedabad. You will be mesmerized by his creativity, perfect blend of simplicity, and twist. He loves to explore, visit, and re-visit all the famous restaurants, clubs, pubs, etc. in India. So if you are running out of your ideas where to visit next with your friends or family, his profile may provide some exciting ideas. His profile is decorated with colorful dishes that will force you to hold your tongue without drooling. Because of his awesome food styling sense and representation skills, Dhruv is our personal favorite. Presently he has more than 11k followers in his profile which is increasing rapidly day by day.
5. Kalyan Karmakar
@thefinelychopped is not only about food blogging but also about travel stories. If you want to cook tasty and healthy food for your family members, you will be awestruck by the profile. All the dishes showed in the profile can be prepared quickly, and that is why his followers praise him as a food blogger. You will also get a glance at his favorite pet in his profile which breaks the monotonousness and makes the profile more interesting. From breakfast to dinner, you will get various ideas on healthy cooking from his Instagram feed. Most of the ingredients in the dishes are available at our kitchen so trying any of his dishes is pretty seamless, especially in the time of lockdown.
6. Zenia Irani
@thezeniairani is another worth mentioning name among the famous Indian food bloggers in 2020. From fruit salad to multi-cuisines everything is displayed there, you just need to choose the right one to try! From her Instagram profile, you will understand she travels a lot and loves to discover various food cultures of different places. She has also collaborated with multiple restaurants and food product brands. Presently she has 12.2k followers on her account, which is constantly growing at a faster rate.
7. Himanshu Taneja
@thewhiteramekins is another famous name of this genre. His Instagram profile will provide a posh effect where everything is utmostly sorted, more like thematic. He loves to experiment with the food and the frame. From simple homemade recipes to too difficult time taking dishes, you will find everything displayed ay his Instagram profile. He is such an inspiration for upcoming food bloggers who are newbies in the field. If you are interested in food photography, you must check his Instagram feed at least once to get some fantastic ideas.
8. Uma Raghuraman
@masterchefmom is another prominent name when it comes to Instagram food influencers. For her, food is love, and that is true not only in India but also in every part of the world. She also has a YouTube channel where she shares delicious recipes that one can easily prepare at home for their family members and friends. She has over 74k followers on her Instagram account, which is growing and growing continuously. Her Instagram feed will make you run to your kitchen to prepare those easy and delicious dishes right away. She has collaborated with the famous food oil brand Fortune refine oil and with many other restaurants.
9. Aman Singhal
@dilli_k_pakwan the name of the account says half of the thing about Aman as a food blogger. He loves to explore new places to satisfy his search for good food. Delhi is full of mouth-watering dishes everywhere, from Kathi kebab to malai lassi, it will take years to explore every corner of the city. His profile is full of mouth-watering food photographs, recipes, restaurant reviews, and many more. From simple cooking hacks to cakes, cutlets, and many more, his profile is more like a food gallery that will make you feel hungry whenever you take a look at it.
10. Nikhil Merchant
@nonchlantgourmand is not just another food blogger in India; he is more like a food blogger with class; his Instagram profile will provide a more detailed picture to justify the statement. Representation is the main attraction to his profile; he knows how to put things together to get the best view. If you want to cook nutritious food low in calories, then his profile can provide numerous healthy ideas, you barely come without hitting the follow button.
How Can They Help To Promote Your Food Venture?
If you are planning to open your food venture anytime real soon, you can get in touch with the famous food bloggers of India to promote your business. What you have to do for that? You need to invite them to your restaurant/café/live kitchen to taste the food then you can ask them to provide an honest review about it on their social media profiles and other rating sites. Is it that easy? Well, yes, but that highly depends on your requirement, only providing free food is of course, not the solution.
What will happen if they provide a negative review? The first thing while marketing your venture with influencers or food bloggers is, you must remain patient. Yes, some of them can provide a negative review of your food or restaurant, but if you can form a good bond with the top food blogger in India, chances of occurring this kind of event will be lesser.
If you are looking for top vegan influencers in India our influencers can be best suitable for your campaign. We have thousands of vegan influencers registered with us who can add an extra spark to the campaign with their unique approach among your target audience. Most of the food bloggers have their own community, so if they spread words about your restaurant, you can easily come closer to your target audience. The entire approach of influencer marketing is convenient and effective; that is why various restaurants and food ventures love to work with food bloggers.
Why Should You Work With An Influencer Marketing Agency?
Well, you might be thinking the entire process is quite easy and can be done alone, well, that is only the half-truth. In most cases, brands struggle to find the right influencer to promote their businesses, which is pretty obvious. In this growing demand for social media platforms, every second person claims to be an influencer, but in reality, many campaigns fail due to choosing the wrong one.
Before choosing influencers/bloggers for any kind of business, especially for restaurants you need to be extra careful, some points required to be considered like:
- Type of profile
- Number of followers
- Quality of engagement
- Location of the followers
- Age and sex of the followers
All the above points have an integral connection with a successful campaign. If your selected influencer does not match the exact marketing requirement, it’s hard to get a positive response that you are looking for. If you don’t want to handle the marketing side on your own and looking for someone to take the entire responsibility, you better should connect with a leading influencer marketing company that will take care of all of your marketing requirements.
Another reason for working with an influencer marketing company will be beneficial is, often the famous influencers and bloggers are registered with influencer marketing companies to get paid campaigns from their favorite brands. So if you choose to work with one such company, naturally you will get the best suitable profile to work for your brand promotion.
Evaluating your requirement, the team of influencer marketers hand in hand with the content creators will design the best-in-class campaign for you, which will attract so many viewers from your target location. So, chances are higher to come closer to your target audience, which would otherwise be costly and time taking. Besides, you will get the chance to build a long term relationship with your customers apart from influencers and food bloggers. According to various business reports, long term relationship is the key to get success as it is one of the most sustainable business plans.
InfluGlue is the leading influencer marketing platform in India which has worked with various sized brands in for influencer marketing and brand promotion. They have over 10,000 bloggers, YouTubers, Travel Bloggers, TikTokers registered with them from which they can select the best profiles for your brand promotion. From celebrity profile to mega and micro influences, you will get everything under one roof from where selecting will be easy.
The best part of working with InfluGlue is you can measure your campaign success with the latest analytics tools that are recognized internationally. During the campaign, their officials will constantly be in touch with you. Their influencer marketing package is the most affordable one, so if you are not in the position to push tour marketing budget InfluGlue is the ideal option for you. So if you want to promote your brand creatively among your target audience get in touch with InfluGlue, the best influencer marketing hub near you right now and let the experts handle your queries.
This article will reveal some of the famous Instagram food bloggers of India who are redefining the concept of food blogging to a new height. If you are an aspirant food influencer or food photographer, you can get a hand full of ideas from the article.