Are you looking to make sales videos that would uplift your brand values? Then read this blog to know how to choose the best video type for your business between short-form and long-form videos. Research suggests millennials prefer video content over text-heavy content but how to choose the ideal length of your brand videos?
Both short-form and long-form video has their own benefits, short videos demand viewers' attention whereas long-form videos ate great at earning attention. In 2023, everyone is talking about video content, from YouTube shorts to Instagram reels video content (both long and short-form videos) is everywhere. If correctly implemented both can boost audience engagement because they do have a strong position in a successful digital marketing strategy.
Let’s discover some benefits of both long-form and short-form content so that you can choose the best option for your brand.
Videos that are less than 10 minutes in length, it can be a two-minute promotional video or a five-minute tutorial video. The dynamic properties of short-form videos make them outstanding for creative marketing. Short-form videos can win the social media audience because these are one of the most engaging forms of marketing content.
Snackable videos or snackable content on social media are even shorter pieces of content. The tone of these videos is lighthearted and enjoyable. They are easy to produce from a production sense, and their audience potential is limitless. They frequently become viral as a result.
Any video over 10 minutes in duration are considered as a long-form video. TED Talks, YouTube Videos, Tutorials, and How-To videos fall under this category. Lives and Question-Answer sessions are also great examples of long-form videos. It takes more time and money apart from other resources to create.You can incorporate long-form video content as a part of your overall content marketing strategy. Instead of being longer in duration and not as attention-grabbing as short-form videos long-form videos are great for generating awareness for your brand. It can communicate meaningfulness to the viewers which have a more impact than short-form videos.
Sharing is the goal of short-form content. It responds to current trends and is quick and simple to absorb. Possessing all three increases the likelihood of going viral.
In a society where issues are resolved instantly and quick satisfaction is accepted as the norm. Our attention spans have been getting shorter, which is not surprising. Oversaturation results from an abundance of content.
Therefore make your short-form video entertaining and interesting. Short-form optimisation on affiliate marketing networks enables you to capture viewers' interest. Frequent uploads also serve to remind your viewers that you are online.
Today’s famous social media platforms like Facebook, Twitter, Instagram, Snapchat, and YouTube have introduced space for creating and sharing short-form of videos. Users of social media are thus more open to your online advertising. Moreover, short-form and snackable videos are the way to go with 3.6 billion users globally.
From video emails to video calls, users are exposed to videos right away in a digital environment. Due to these similarities, the short-form video has a larger chance of being seen by users. Social media platforms are the perfect venue for marketing thanks to Facebook Marketplace and Instagram Store. Today’s millennials are more technically and financially sound, they can make their own purchase decisions. So if you want to encourage sales you must leverage the potential of short-form videos.
Short-form videos can be used in a variety of new ways. Such videos are great to content extensively across a variety of media platforms. Short-form content is simple to obtain because not all platforms can support long-form video content. Short-form videos are crucial for mobile users who are quick and often on the go. Short-form and snackable videos are more suited to hectic lifestyles since not everyone has time for an educational video.
Short messages are simple to receive and easier to consume. Not only that such content is extremely sharable which means you can easily generate huge traction in the market. This means that site analytics and call ASA make it easy to track content clicks and interactions. The content must be easily understood and available in this era of digital urgency, resulting in short videos being the ideal online marketing tool.
Long-form videos contained detailed information whereas short-form videos are simpler to consume. Whereas long-form can take its time to educate its audience, short-form has limited opportunities to transmit meaning.
You should think about taking a more subtle approach because long-form video has a storytelling component. If your entire video is a sales pitch, viewers will lose interest. Longer pieces need to be developed carefully. The profit increases as the risk does. Consider recording the shipping experience of your internet customers. Long-form videos can document the entire journey. Your objective is to make the information engaging and pertinent. There is more time to inform and engage when the content is lengthier.
You may weave your brand's missions into your storytelling as you develop your brand. This offers you the ideal chance to share your ethos with your audience.
More time gives you more chances to interact with viewers. establishing an emotional connection that will be challenging to ignore. You have more influence over the message you want to express when you use long-term content. Due to their brief duration, short-form missions are simple to misinterpret. Long-form video enables your brand's ideas to develop more fully.
As you know the benefits of both long and short form of videos you can now think which one is to use and when. Scroll down to discover our insights on the same.
Any marketing approach must include snackable videos. Within a few minutes, you can create highly consumable and trendy content without spending much. Your audience is completely integrated thanks to the ability to distribute content across platforms like YouTube, Facebook, and Instagram. Since these videos are less than a minute duration it is not easy for the audience to skip them, so the entire content will be seen by the viewers.
Long-form videos may require more focus, but it doesn't mean it won't be given to them. Several social media platforms are starting to mimic your television screen on purpose. Long-form video is more important than ever, especially with Snapchat investing in docuseries and Instagram Live. Given that social media algorithms are being adjusted to display lengthier videos, this is a major marketing opportunity. The tales in long-form material can grow in depth and intensity. It may clearly and concisely convey the values of your brand. It's the ideal platform for delivering your message.
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Any marketing strategy must consider your target audience's thinking. What will draw them in and persuade them to use your good or service? Even though shorter videos may draw more viewers, they risk getting buried in the din of ongoing competition. Producing entertaining material alone is insufficient; it must also be memorable.
Long-form videos can help your audience remember you in this situation. Short-form video is the best option if you want to get traffic or make a sale. It may be advisable to put your effort and energy into long-form content if you want to grow brand awareness. Both are essential in the current digital era.
If you are not sure which form of video would be suitable for you connect with InfluGlue, the leading influencer marketing platform in India. Discuss your project requirements with our influencer marketing specialists and let them help take your brand to the next level.
To know more about our influencer marketing services and packages connect to the team now!
Short-form videos or long-form videos which is the best form of content for your business and why? Read the blog to discover more about the ideal form of content for your brand to gain maximum traction in the market.
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