Reasons For Not Getting Enough Collaboration Proposals

May 19, 2020

Are you wondering instead of having thousands of followers and high-resolution pictures why you are not getting enough paid collaboration?

Thousands of brands of Instagram business accounts and most of them are now leveraging the power of influencer marketing to generate their revenue and to form a solid customer base. In this scenario, micro-influencers are flooded with various collab offers. Brands are looking for bloggers/influencers who have already established themselves on the platform and manage to attract audiences from different niches.

Are you one of those influencers who still struggle to get decent brand collaborations? As a leading influencer marketing company in India, we have worked with various brands and understood the nuts and bolts of influencer marketing to some extent. From our extensive research on the current influencer marketing scenario, we have come up with some reasons due to which you might have to face poor to zero collaboration offers:

1: Poor Profile Presentation

If you have been asked what makes you different than others in the crowd of influencers, what will be your answer? Your profile is the first thing your audience comes across, so consider this is your first chance to impress your audience. Try to decorate it in such a way that whoever visits your profile can not leave without hitting the like and follow button. If you upload pictures repetitively without following a pattern, your profile may look like a junkyard. So, whenever people visit your profile, they will not get the essence of you as an influencer, it is true for brands as well.

2: Substandard Engagement

Nowadays, brands consider a bunch of things before finalizing an influencer’s profile for collaboration. We, as an influencer marketing company, always look for quality engagement before deciding a profile. If you do not have a proper engagement ratio on your posts, brands will not consider you as their collab partner. In general, we 1 to 10% engagement ratio is ideal for a brand collaboration depending on the number of followers and category. We have seen that food bloggers and influencers have a great unity among their community; every food influencer try to follow other food bloggers and influencers, which is an amazing thing. They don’t have to worry about like and comment on their posts, which means better engagement. If you want to catch the attention of brands for collaboration, you must ensure a good engagement ratio on your profiles. Try to reply to every comment on your posts, don’t leave then unattended otherwise your followers will lose the interest in your profile and unfollow you.

3: Not Using Hashtags

Whenever brands search for a proper influencer profile, they search through hashtags. So from the next time when you plan to upload something make sure using relevant hashtags like #influencer #collaboration #indianinfluencer #beautyblogger #foodblogger etc. If you are from Mumbai or any other city try to use hashtags including the name of the city like #mumbaiinfluencer, #kolkatainfluencer, etc. So whenever brands look influencer profiles from a particular city your profile shows on top.

4: No Collaboration History

If you are a newbie in the field of collaboration and do not possess any prior collaboration experience, brands may avoid you. Well, this not true for every case, some brands also look for fresh faces. If you have experience in collaborating with other brands, don’t keep the posts in the archive, instead, showcase them on your wall, let your audience show what you are capable of.  

5: Lack of Originality

Brands research a lot before finalizing any profile for their promotion if they find you copying someone else you might not get the offer. So even if you are getting inspiration from others, try to maintain your originality because that what makes you real. Try to showcase your personality on your profile. Whenever our team of influencer marketers and content creators try to finalize a profile for our client, we look for the originality of every influencer, and if we think we can blend it well in the brand message, we shortlist the profiles. So, try to be as original as possible.

6: Use a Bot to Buy Engagements

Along with the increased collaboration offers influencers use bots to purchase thousands of likes and comments to lure more paid collaboration offers. If you are one of them, then forget about getting a quality brand collaboration offer. There are various tools through which the level of originality of each profile can be understood, and reputed brands check them thoroughly before hiring an influencer’s profile for a paid collaboration.

7: The Poor Response Rate on DM

If you do not check your Dm (Direct message) regularly, you may miss out on messages from various brands who are looking to collaborate with you. So, check your Dm at least once every day and reply to messages that you think worthy enough.

8: No Contact Details Showed In The Profile

If you do not provide your contact details like the link of your other social media accounts, your mail id, etc. brands cannot reach you for any sort of communication. It might be one of the reasons you are not getting collaboration offers from your favorite brands.

9: Not Active on Instagram or Other Social Media Platforms

Needless to mention, if you do not present on the social media platform, you will fail to get important information from time to time. Similarly, if brands try to reach you and you don’t reply for a certain period of time, you will lose the offer. Remember, there are various influencers who can probably take your place in your absence, so try to build your presence so strong that every brand looks for you to promote their ventures.

10: Bad Time Management

If you take too much time to submit your collaboration content, brands may avoid you from the next time. Like influencers brands also communicate with each other before hiring the same personality for collaboration. If one brand provides a negative review of your collaboration content, other brands may not approach you for a long time. So be careful with your time management.

11: Using Pods

If you are using pods to enhance your engagement, you might not get frequent collab requests. There are various techniques to detect genuine and pod-based comments, even if real people do that.

12: Poor Brand Approach

Getting a collaboration proposal is easier to execute. In most cases, we saw after finalizing influencers for collaboration; they lack a strong voice when it comes to brand promotion. You must know the trick to endorse a brand among your audience. While preparing your collaboration content, you must highlight the feature of the products and explain why your audience must give them a try.

Apart from the above-mentioned reasons, there can be some other reasons behind not getting frequent collaboration offers from your online brands. After joining social media platforms like Facebook, Instagram, Twitter, it may take years to build your audience; without them, your profile will not get the exact visibility that brands are looking for. So after joining a social media platform, the first thing you should do is to build your audience with awesome visual content. Try to showcase your talent so that audience will get the reasons to follow you. After getting thousands of audience as your follower, you can approach various brands to promote their products.

Though there are no hard and fast rules of becoming an influencer, on Instagram you need to have at least 10k followers to get brand collaboration. Influencers with less than 10k followers might get barter collaboration offers from start-up brands. But if you are looking to get paid collaborations, you need to have 10 to 15k followers on your profile. Accounts with millions of followers are now full time collaborating with multiple brands. The basic concept of influencing is creating a buzz about oneself and encouraging customers to purchase a product.

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Summary

Are you wondering about not getting enough collaboration proposals despite having thousands of followers on your Instagram profile? Read the article to why and how you can get over from this. Also, know how you can earn without stepping out of your house.

Team InfluGlue

Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.

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