Nestle Gerber’s Influencer Marketing Campaign with InfluGlue: The Success Story

May 25, 2020

If you are a parent, you must know about Gerber baby products; it is an American baby food company which is a subsidiary of Nestle. The company was founded in 1927 by Danial Frank Gerber, so many of us remember the days of having Gerber food products as a baby. Recently InfluGlue, the leading influencer marketing agency in India, has done a campaign for them and has experienced enormous success.

The concept of influencer marketing is well known by various online brands. As a prestigious influencer marketing company, we are pro at designing top-notch campaigns to create a buzz about the concerned brand. We select suitable influencer profiles from our database for the successful execution of each of our projects.

The Initial Screening Phase

This article is all about the success story of the campaign from the beginning. Gerber has a long history of projecting a family-friendly approach, so when we got the project first thing that concerned our Influencer marketing team was how the influencers’ profile should look like. After much discussion with the team, we have finalized some of the best mom bloggers of India for the execution of the project.

The initial phase is quite challenging; you have to understand the mission of the brand; otherwise, it’s hard to get ultimate success. We have more than 500 mom bloggers registered with us, among which we have selected only those with greater DA value. Our team of influencer marketers and content creators will discuss how they have built the Gerber’s successful campaign with data-driven insights together with relationship-building.

The Communication Phase

For communication, we like to send collaboration proposals to the shortlisted mom influencers from various parts of India. They had to accept our proposals in order to proceed to the next step of the campaign. We showed the list of influencers that we have finalized for the campaign to the Gerber team. After getting a green signal now it’s the time to execute.

Content Finalization and Campaign Guideline

We have finalized some of the guidelines for the content that our influencers had to follow, like the backlink of the products, the images that they will be using, minimum and maximum word limits, overall tonality of the campaign, etc. For their better understanding, our team of content creators has sent them a sample content from which they can take reference. It helped them a lot in understanding the quality and standard of the final content.

Along with the content guideline, we have also mentioned the last submission date since the success of the campaign depends a lot on the timing of the campaign. This campaign had run for 3 months with 21 mom influencers, i.e. content each month While finalizing the timeline of a campaign we always try to keep in mind the requirement of the client and the objective of the project.

Submission

After the preset timeline influencers have started to submit their content, the InfluGlue content team is very precise about the campaign content; they only accept the content if it successfully meets all the campaign criteria. Our team of influencer marketers continuously guide them while creating the content for Gerber; they were pretty much accessible for those selected influencers. Proper guidance was also provided while selecting their blog cover.

This is how the content looks like after posting by Milan, one of the finest mom influencers of India.

The above representation is by Hema, the lifestyle and parenting blogger of India. In her blog she talks about why people choose Gerber over other baby products for their toddler.

Sometimes our team has also helped them in designing the content as fine-tuning is necessary to come up with top-notch content. We emphasize brand-centric content so that audience will understand the feature of the brand and why they should give it a try. The influences were strictly instructed to discuss the nutritional value of Gerber baby products so that the new age parents will understand what the best food for their baby is. This was one of the major objectives of the campaign; promote the brand without pushing the audience.

Analytics

One of the best parts of working with InfluGlue is we provide the campaign performance report through our latest analytics tool. From the report, the client can understand who has viewed their blogs together with location, age, and other details of the audience.

Why Choose InfluGlue To Promote Your Baby Product?

InfluGlue, the leading influencer marketing company of India, has done an influencer marketing campaign for various brands among which one of the most prestigious is Nestle Gerber. We are very excited after getting the response from Gerber and are looking to promote your baby food brand as well.

What Will You Get From Us?

Our influencer marketers are the most experienced in the market, so if you choose to work with us, you will get the best brand promotion services through influencer marketing. As we mentioned before we have more than 10,000 influencers registered with us from various cities of India, so with us local promotion is also possible. Some of our influencers are mom bloggers; some are beauty bloggers and lifestyle bloggers, fitness influencers, and many more. Our team will select the best influencers who resonate well with your brand.

  • Top influencers of the market
  • Best-in-class campaign
  • Best influencer marketing package

We ensure after the successful completion of the campaign you will receive:

  • Better marketing strategy
  • Enhanced brand value
  • More inquiry
  • Guaranteed Conversion
  • More likes and follows on your social media page(s)
  • Increased sales
  • Long term relationship

After Gerber’s influencer marketing campaign they have received exactly the above-mentioned points. Our Indian audience is now thinking to shift the food product brand for their new-borns for good. So if you think in this lockdown, you need a better strategy to market your precious product, connect with InfluGlue, and experience greater revenue even this pandemic. Customers are still out there buying baby foods for their toddlers; why not convince then to try your product?

Summary

We have recently completed an influencer marketing campaign of Nestle Gerber, the baby food product. In this article, our content creator talks about the success story of the campaign. Read how we made this possible.

Tanaya

Tanaya is the Senior Content Developer at InfluGlue, who helped to build the content of the site along with several other sites with her compassionate SEO driven content. She is also a HubSpot, certified content marketer. She brings her five years of experience to her current role, where she is dedicated to developing the content of different websites. 

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