Why opt for influencer marketing this festive season?
List of top 8 influencer marketing campaign examples by your favourite brands
Diwali is not only one of the most anticipated and special holidays of the year, but it also has a major role to play in marketing. This is due to the fact that 30% of all retail sales are related to the holiday season. In fact, shoppers countrywide spent a remarkable 1.25 trillion rupees on goods last Diwali, shattering a ten-year record. As a result, brands spend a lot of money on marketing over the holiday season because they know a good campaign will result in an even higher return on investment.
Facebook's 2021 Seasonal Marketing Guide claims that social media has developed into a hotspot for attracting holiday spending and promoting brand awareness. According to the study, these helped half of those surveyed discover new products, and for the remaining 45% of respondents, influencers had a major role in their purchasing decisions.
When an influencer—someone with significant power to shift the mindset of a community —is endorsing or recommending your brand to their audience, it inevitably helps establish credibility and trust, two things that are very advantageous in the long run.
Brands are aware of the value of influencers, and as the holiday shopping season draws near, marketers are increasing their spending on influencer marketing to take advantage of the escalating demand.
Here are some of the top influencer marketing Diwali initiatives from the past, hand-selected by us for you as you prepare your campaign:
Together with HDFC Bank, Radhika Madan created a reel in which she danced to the song "Lift Kara De," passed around the Festive Treats logo, and urged viewers to recreate it.
This clip was remixed by 67 influencers from all across the country, representing a wide range of backgrounds (celebrities, dancers, content creators, lifestyle, etc.) to show the alternatives for buying an endless variety of goods made available by HDFC Bank Festive Treats' offerings.
This influencer-led holiday ad was very successful, garnering over 80 million views and four million interactions on YouTube and Instagram.
The #MomentsMakeDiwali campaign is founded on the idea that, even on great occasions, it is the little moments that offer the most happiness and stay in our minds for the rest of time.
The company worked with influencers to display special intimate moments as they decorated their homes, made rangolis, and gave Ferrero Rocher Moments to loved ones.
Ferrero Rocher became one of the most gifted products during Diwali 2021 as a consequence of the festive influencer campaign's success in reaching customers.
Asian Paints chose to execute a colour-focused campaign on Diwali rather than Holi, which was a little out of the ordinary, but it was successful! Their moral campaign emphasised the value of enjoying the holidays and spending time with those we care about.
Mega-influencers including Ayush Mehra, Kritika Khurana, Barka Singh, and Rannvijay Singha were enlisted to give their personal narratives about the people in their lives who brighten up the holiday season.
They exhorted their audience to follow suit, and hundreds of uplifting and encouraging entries poured in, bringing joy and holiday cheer.
The main goal of the campaign was to spread awareness of M&S's slogan, "Make every moment special," and to highlight how giving gifts may be an expressive way to give back to one's community during Diwali.
Heli Ved, Neer Jaisingh, and Prabhat Chaudhary are three fashion and lifestyle influencers that worked with M&S to carry out this campaign. The influencers gave curated M&S beauty boxes to unanticipated friends and family members.
The campaign successfully attracted more than 300K viewers overall and 400K+ views. The campaign inspired thousands of individuals to participate in charitable giving during Diwali and to show their gratitude by giving gifts.
Without desserts, Diwali would not exist. Kwality Walls aimed to persuade customers to present their holiday ice cream baskets rather than customary candies. They worked together with prominent influencers Prajkata Kohli and Sameera Reddy, who both produced entertaining sketches that the audience enjoyed.
With just these two videos receiving over 4 million views, this campaign was a huge success. The engagement on other posts by chefs and food influencers was also very high.
To sum up, Each of these companies used influencer marketing to broaden the audience for their holiday promotions. Are you thinking of creating your own Diwali influencer campaign? Contact the top influencer marketing company like InfluGlue right away.
Through this campaign, Pantaloons want to raise awareness of their holiday collection and drive home the point that Diwali should be enjoyed with family and close friends.
On radio, television, print, outdoor, and internet platforms, the 360° campaign was advertised in all possible formats to reach as many people as possible. In order to promote their line, Pantaloons sought the aid of a select group of fashion bloggers who shared photos of themselves wearing the clothing while taking part in Diwali celebrations.
Aadar Malik is genuinely funny! Boring Family Film, his collaboration with Soulfull Snacks, is anything but. He tells the story of this masterfully written story, in which he is seen giving hampers to his family members at random moments. Aadar succeeds in mentioning the customizable hamper, honest promotions, and a few genuinely funny jokes despite the narration being purposefully dry.
Trust Surf Excel to deliver soulful content when you need it. Another gorgeous TV commercial from Surf Excel featured some curious children attempting to light up a laundry worker's Diwali. What is among the most vital things to Surf Excel? the laundromat owner. However, the sentiment is still the same—children sabotage their clothes on a joyous day for the greater cause.
1. When in doubt, use humour!
The majority of positive things have humour in some way. The audience finds humour to be entertaining, safe, and safe. Additionally, it is a fantastic fit because it uplifts the holiday spirit. Here's what we discovered when we opened our box of amusing marketing tricks.
2. Be courageous for a cause
You can be bold like some brands and use your campaign to make a social statement. The best course of action is to double-check what works with your audience and keep a backup plan in place in case the campaign fails.
Handpicked related content:
Top 10 Influencer Marketing Trends Of 2023
How Indian Brands Are Leveraging The Power Of Influencer Marketing: Things You Can Learn
3. Soulfulness is always effective
Being soulful is at least as safe as being funny. You must be careful not to constantly overburden your clientele with sermonising, though. Additionally, you must make sure that your product is properly and naturally integrated into the marketing.
4. Tell the real, touching story
What organic pull works best for your brand? Stories! What are some of the most current stories, you could ask? You'll get some of the best organic traffic for your brand if you could show how your brand is assisting those in need. The best lifestyle examples of your company's worth in people's lives may be found in these stories, which will help consumers relate to your brand.
Brands and agencies need to be aware that picking the appropriate emotion for your brand also implies picking the appropriate emotion for your target market. Therefore, there shouldn't be any forced humour or pushy marketing strategies for your brand. Your brand can succeed this holiday season by keeping these suggestions in mind and picking the appropriate mood.
If you want or reputed influencer marketing agency to take the load off you, connect with InfluGlue the leading influencer marketing platform in India. Being key players in the market, we understand how to create a buzz about your brand within a particular festive season. Evaluating your marketing objectives. Our experienced marketers and content developers will curate a one-of-a-kind campaign that would help you achieve your marketing goals by uplifting your brand face.
To know more about our influencer marketing services and packages connect with the team now!
Discover influencer marketing ideas with examples from your favourite brands to stand out this Diwali. Also, discover how InfluGlue the leading influencer marketing platform in India.
Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.
