Real estate businesses experience many changes in the past few years due to rapid growth in technology. For this sector, marketing should be more impactful compared to the soft sectors. To stay ahead it's crucial to keep up with the changes. This article will unveil tips and tricks on how real estate businesses can leverage the power of influencer marketing.
There is no doubt that direct marketing is more powerful in real estate businesses but that doesn't mean it is the only way to achieve your business goals. Over time the definition of word of mouth has changed, now it is no longer limited to meeting people and sharing experiences. It can be done through different social media platforms as well.
To date, Facebook is the most popular social platform followed by Instagram and YouTube. The target audience for real estate businesses is not only restricted to Gen Z people like other sectors. For that reason, brands must consider investing in Facebook compared to other social media platforms. Facebook has a plethora of opportunities to connect with new people. If you have a good setup business page getting multiple touchpoints can be possible.
The best part of Facebook is it allows businesses to promote multiple forms of content, starting from high-quality pictures to videos and blogs. It would also allow you to promote your content to reach a particular demographic. With well-informed, creative and genuine posts real estate businesses can easily attract a lot of potential customers. Not only that you can also increase your database through Facebook.
If you are in real estate you need to figure out Instagram for more reasons than one. For a real estate marketer, it is important to stay in touch with people to expand their network, you never know when a friend or a relative needs to buy or sell a home. Buying a home is different from purchasing a product, a home is an investment for a lifelong asset. This is the reason it wouldn’t be incorrect to say that for real estate people, your network is your wealth.
Instagram has a reputation for being suitable for young people, but the average engagement rate on Instagram is more than YouTube, LinkedIn and Twitter. Anyday Instagram content will get you more eyeballs than Facebook, you don't have to believe us just do it yourself! People love to play around on Instagram, things they consume on Instagram directly influence their purchase decisions. Both the paid and influencer content is great for generating response on Instagram.
If you are thinking millennials are too young to purchase a home you would be glad to know that 90% of millennials are interested in becoming homeowners.
Home selling is visual and Instagram is all about visual things
For real estate people making videos and posting those on multiple social media platforms is one of the best ways to build your reputation online. To receive more enquires and get connected with potential buyers start making videos highlighting the main USPs of your business. For streaming YouTube should be your top priority. Not only it is the #2 search engine but also it is owned by Google. Video content has more weigh than written content because it requires more time to create. You don't want one million viewers to watch your video, so optimizing the content is essential if you wish to reach your target audience. Focus on getting top shots and include your company details on your YouTube channel.
For real estate businesses how-to videos are great for providing actual knowledge to the target audience. The video may not be directly related to selling a property, it can be helpful in other ways to your audience. It can discuss how to get a quick home loan or how to choose the best property under a particular amount. You can also highlight your upcoming projects and also talk about the amenities you are going to provide to the customers.
DIY videos are a great way to attract your customers and give them more knowledge about your company. You can offer tips to renovate a study room or kid’s corner within a house. Renovating your kitchen or other parts of your abode would be extremely visually appealing for the viewers. It would communicate your expert opinion which has more value than formal advertising content.
Showcase your collaborations with big brands and real estate agents. You can also flaunt your listing details to make your customers believe in your quality. Potential customers are likely to research different social media platforms about your brand before finalising their purchase decisions, especially for properties.
Real estate buyers like to get an overview of their neighbourhood properties, to ignite their imagination you must think of creating videos to highlight neighbourhood overviews. Do not forget to showcase the main attributes of your community.
Handpicked related content:
Getting the right influencers for real estate projects is trickier, you must choose the right ones who understand how to promote a property. He/she must understand the mindset of your target audience and be able to create engaging content that imparts more value to your target customers. You need creators who feel comfortable creating valuable content on property.
Before onboarding check a few details of the creators that include:
Check the knowledge of the influencers before onboarding, for real estate projects micro and nano influencers would not be a good fit. Focus on partnering with macro and mega influencers who has a large follower base. But how to find those creators? You need to research a lot to find the right influencers suitable for your project. As a leading influencer marketing platform in India, we are committed to connecting brands with the proper influencers. To be honest, sometimes experienced influencer marketing specialists also struggle to get the right creators for real estate projects because those are not as common as other sectors like beauty, fitness, finance etc.
If you are not sure which influencers would be perfect for your business it would be best to consult a reputed influencer marketing agency like InfluGlue. Discuss your project with their marketing specialists, evaluating your business needs they would suggest the best strategies to fulfil those. The team will research your target audience to get a clear idea about which category of influencers who would be the best fit for your brand.
Initially, to help you understand the process they will be sharing sample profiles from your preferred social media platforms. Once you are satisfied with the shortlisted profiles we can move ahead with other details like signing them a contract, communicating with them, make them understand their role in the campaign. The team will also help the creators to fine-tune the content so that it would be in the same line with your brand. Based on your budget and other requirements we can customise our plans.
To know more about our influencer marketing services and packages connect with the team now!
Also read: Top Real Estate Influencers in Mumbai.
Discover how real estate businesses can leverage the power of influencer marketing and gain maximum traction in the market. Also discover how InfluGlue the leading influencer marketing company in India can help you in getting the job done.
Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.
