The Indian pet industry is booming by leaps and bounds. The INR 7,400 Crore sized market is expected to threefold (INR 21,000 Crore) by 2032.
There are multiple reasons behind India’s growing love for pawsome furry friends. Urbanization, nuclear families, dropping average childbirth, increasing incomes, and so on. On top of that, social media is playing a huge role in catalyzing the pet-adoption trend in the country.
On social media, the pet industry is mostly discussed by two groups– petcare brands & pet parents. A lot of pet parents are even managing separate Instagram handles showcasing their four-legged toddlers’ day-to-day activities.
Lately, these pet influencers have gained tremendous popularity on Instagram. And the pet parents are serving as advocates for pet care, adoption, and overall well-being.
This blog post aims to recognize India's top 5 pet influencers and their pet parents in India, shedding light on their unique niches and highlighting their significant impact on the Indian pet community.
Pet influencers and pet parents play a crucial role in promoting responsible pet ownership, raising awareness about animal welfare & healthcare, and inspiring adoption. Their engaging content and relatable stories influence pet-related purchasing decisions, guiding pet owners toward the best products and services. Moreover, pet influencers foster a sense of community among pet lovers, providing a platform for shared experiences, advice, and support.
The selection process involved careful consideration of several factors, including follower count, engagement levels, content quality, and their impact on the Indian pet community. Only those influencers and pet parents who demonstrated a genuine commitment to promoting pet well-being and displayed a strong connection with their audience were included in the final list.
PRINCESS is a Golden Retriever who has a separate Instagram handle called iiam_princy. This handle is owned by a renowned Instagram influencer Mrunal Panchal (5 Million followers) and her partner Anirudhh Sharma (1.5 Million followers).
PRINCESS’s Instagram handle iiam_princy has 37.3k followers till date and is growing every day. This profile is filled with Princy’s Doggo life’s pictures and videos.
PC: chaosinacoupe’s Instagram handle
This Instagram page is managed by Divya Dugar. Divya posts updates of her slow-traveling life with her three Dogs (Marcopolo, Tigress, and Pari) and her two adorable kids. She travels with her cute gang across India and Thailand and finds herself in a “deep parenting mess”. Divya’s concept of embracing a life similar to a nomad along with three pets is so much unique in itself. Her Instagram profile reflects the aesthetic vibes of a life full of fun, peace, and love.
PC: Carabelle’s Instagram handle
Cara Belle is a Turkish Angora cat whose Mumbai-based parents share Cara’s cute pictures. Cara has collaborated with multiple petcare brands such as Royal Cannin and Temptationscats.
Olle_lab is an Instagram handle of a White Labrador dog named Olle. Olle has 55.2k followers on Instagram and its owners also run a dedicated YouTube channel named “Olle and Mom”. The profile is filled with cute pictures and videos of Olle playing with their human parents.
The Knot Story is an Instagram handle run by a Kerala-based couple Laks and Gautam. The couple are pet parents to the two dogs Bruce and Tintin. Similar to Divya Dugar; Laks and Gautam also travel with their pet babies quite often and share their journey, pictures, and videos on Instagram.
If you’re the owner of a petcare brand or anyone who wants to share a specific message with the pet community, collaborating with petfluencers is the key for you. Effectively collaborating with pet influencers can unlock numerous opportunities for growth and reach for your brand and motive. Approaching influencers with a genuine appreciation for their content and aligning brand values is crucial.
You can approach these pet influencers for a brand collaboration by contacting their human parents or the people handling social media profiles. Either send a DM directly on their profiles or go to their human parents’ Instagram handles (if mentioned).
Building long-term partnerships based on authenticity and trust can yield beneficial results for your pet care brand. It is important to provide pet influencer managers or pet parents with creative freedom, allowing them to create engaging content that resonates with their audience while also promoting the brand's message.
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The ascendancy of Indian petfluencers on Instagram underscores a dynamic shift in digital influence. These five beloved animals, from dogs to birds, not only entertain but also enlighten their vast audiences on crucial pet-related matters. Their unique tales and advocacy efforts highlight India's rich pet culture, emphasizing that pets can be more than just companions - they can be catalysts for change and awareness in the pet community.
This article highlights the growing trend of 'petfluencers' from India on Instagram. These furry celebrities are not just melting hearts but also making significant impacts on the pet community.
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