Needless to mention there is nothing more powerful than words of mouth and enrolment is no different, leveraging the power of recommendation is all about influencer marketing strategies. So, without one, you are probably missing out on the right set of circumstances and opportunities. If you own an education sector you must know the current trends of enrolment marketing. You must consider than 80% of high school students prefer social media for a better college search. Days are gone when we used to ask our seniors about the best colleges, now every student runs their own research.
According to a 2019 social media marketing study, it has been revealed that 89% of marketers say ROI from influencer marketing is better than other strategies.
Businesses everywhere are trying to leverage the full potential of influencer marketing that can make or break your brand. After the Covid-19 all the colleges and universities are planning to open with utmost safety measures, so now they are competing against each other to win over students. In this article, we will reveal how universities can attract more new students to their instructions through influencer marketing.
As a leading influencer marketing platform in India, we have worked with various education platform like LearnPick India, LittleLeap, 21CC Education, Edvoy etc. so from our past experience, we understood the key strategies to endorse your institution with the most influential personalities, some of them we have mentioned below.
Tips to attract new students through influencer marketing
- Understand the buyer persona
Like any other marketing in the education sector understanding your target audience is of utmost importance, you need to appeal to the right emotions. If you understand the mindset of your customers here students it would be easier for you to communicate with them. If you are promoting an MBA program you can say your institution is the best as other organizations are claiming, so it would be too generic, instead if you say your institution is ideal for those who are working you would likely to get a better response because after the course every single student would like to get proper placement. So, ask your influencers to communicate the same with their followers.
Storytelling is the key to success in this modern age of marketing, now it is not enough to tell we are the best, as every company claims almost the same. Influencer marketing mainly depends on how well you tell your main USPs to the students, you must come up with a great story that catches the attention of your target influencer market. You can tell about the rich experience your organization offers and how the students would be beneficial. Through your campaign try to throw-in some well-ordered testimonials which should look natural, creative and directly come from the heart. Try to keep in mind the entire thing must not look like a marketing tactic.
Through your marketing approach try to talk about some exciting offers like discounts on admission fees, special scholarship, future job perspective etc. Try to think what students would want after completing the course for example job, higher studies etc. use those target keywords in your promotional campaign. You can also talk about your experienced faculties, online classes, digital library and other facilities through your campaign.
How to find the best influential profiles to promote an educational course?
The next critical thing is to connect with the right influencers who will endorse your university or college among your target audience. It a younger market who keeps a strict eye on social media before taking any decision, so before jump onto influencer marketing campaign make sure your social media profiles look top-notch and professional.
If you are looking for students with a particular skillset make sure you mention that through the campaign, it would also help you narrow the right influencers. You also need to decide the correct social media platform (Facebook, Instagram, Twitter, YouTube, LinkedIn etc.) An experienced influencer marketing platform can help you finalize the right platforms for your campaign.
It is hard to find education influencers who only promote educational courses or universities since in India it is kind of in its first few years. However, in our previous campaigns, we targeted some of the mom influencers and food bloggers who have a great engagement ratio throughout their recent posts. You can also work with lifestyle influencers interested in your campaign, but it would be better if you avoid beauty influencers as their audience shares a particular mindset.
You can work with professional teachers with a strong voice and good student base, they might work as the role model among your target audience. You can also organize seminars both with influencers and industry experts which can prove to be helpful for your institution. If you choose to work with an influencer marketing platform with previous experience in promoting educational organizations, who can find the relevant profiles for you.
Things to keep in mind while designing the campaign
The success of a campaign depends a lot on how you design it, make sure through the campaign you work towards achieving your marketing goals. You must answer the questions everyone is asking through your campaign for which you need to run a thorough research.
Let’s see what are the points you must consider for your influencer marketing campaign:
- Gain trust from your community audience
- Enhance your social media presence
- Talk about your main USPs
- Get more enrolment
- Work with the right influencers
How InfluGlue can assist?
InfluGlue is one of the leading influencer marketing platforms in India who has worked with nearly a hundred brands to meet their marketing goals. We understand how educational business owners want to endorse their institution to attract more admission. We are committed to providing engagement marketing to our clients that can have a memorable impact on your target audience.
We can design an outstanding campaign that would attract the attention of your target audience to your institution. We know how to guide the influencers and what perks you should provide them to get your job done. Our influencers marketers and content creators spend hours in researching the current trends so we will make sure that you can be ahead of your rivals. From designing the campaign to handpicking the influencers, we will provide the best in class influencer marketing service for you within your budget.
The bottom line
If you want to promote your educational institution through famous influencers, you need a full-proof marketing strategy where InfluGlue exactly comes in. If you think you need any consultation regarding influencer marketing to connect with InfluGlue, the team would be happy to assist you.
Are you looking to endorse your educational institution with famous influencers? Great, give this article a read and discover some of the marketing tips from directly comes from our past campaign experiences.