How To Get Honest Online Review Using Influencer Marketing

Mar 04, 2020

If you own an online business, you must be aware of the importance of getting online reviews. It not only improves the face of your brand but also attract various other customers who are looking to buy similar products. The word of mouth marketing has a huge potential to increase your sales from your target location.

If you don’t know how to approach your customers, it might be daunting to get honest online reviews. When you sell products online, you must maintain a good relationship with your customers as it improves the brand value of your venture. Building long term relations is unmatchable when it comes to a sustainable business plan.

Nowadays, influencer marketing is opening a new opportunity for various business modules; it is one of the most effective for start-ups and mid-sized businesses. The traditional marketing method is no more suitable for the fast-growing businesses. Moreover, these are costly and uncertain.

If you can connect with famous bloggers who have an exclusive influence on your target audience, it will be easier for you to approach them and the conversion will be much more seamless. Or you can simply hire an influencer marketing company who will take care of the entire process when you can only focus on the production and other departments of your business.

How to find bloggers and influencers?

To get honest online reviews, you must invest time in finding the appropriate bloggers and influencers who have an interest in your niche. Each day you will find many people claiming to be an influencer, but it is not that simple as it may sounds. You need to search for smartly.

So, take a look at what quality you must consider before choosing an influencer for your product promotion.

  • A higher number of followers
  • Higher engagement ratio (more than 1%)
  • Consistent posting schedule
  • Valuable and meaningful comments
  • Good respond back ratio
  • The visual content is related to your niche
  • High domain authority (if any)
  • Has own community (optional)
  • High-quality pictures
  • Meaningful content
  • Good storytelling capacity

If your target blogger/influencer has all or a few of the above-mentioned qualities, you can go forward with that influencer(s) for the promotion of your products.

How to approach influencers?

Another important phase in influencer marketing is to communicate with influencers. If you don’t know how to approach them, you might end up wasting your time and losing your temper.

After shortlisting appropriate influencers, communicate with them one by one. If you know their social media profile, you can send DM. If you know their mail id, send your proposal, express your interest in working with the individual.

Don’t forget to appreciate them for whatever he/she does. It will not only encourage them but also convey a positive message about your personality. Most bloggers and influencers appreciate complements. Come on; everyone loves to get recognized for their talent! After exchanging emails and messages, you can give them a direct call to discuss further.

Discuss Remuneration

Do not expect your influencer to work for you for free. Remember, it takes a lot of time and courage to do the influencing. It is hard to make huge followers who care about your opinion. Every influencer has different ways to work. After discussing the entire campaign including the deliverables ask their charges, or simply tell your budget. Negotiate a little and go forward with the campaign.

If your influencer has an outstanding influencer over your target audience, stick to that influencer. You never know, their influencer may create a buzz about your brand, which will hardly get through traditional marketing.

How does the process work?

After getting consent from your influencers, you finally should proceed with your campaign. You can either ask your influencer to purchase the product(s) from your website or any other website. After getting the product ask them to shoot an unboxing video with it. Meanwhile, keep in touch with your influencers to know the exact state of the products and your campaign.

After completion of the shooting, now is the time to upload! Ask them to upload the content on your target social media profiles. Also, ask them to tag you/ your website/ social media page. It is an important part of the collaboration as your influencer’s audience will come to know about your venture, and that is the main point of collaboration, to leverage each other’s peers for good.

Upon receiving all the deliverables from your influencer, it’s time to pay the remuneration. Try to clear the remuneration from your end within the timeline you have agreed upon. You can repost our campaign materials directly from your influencer’s profile. Or you can create a fresh post using the same material. Here also tagging each other is a must.

How will you be benefitted?

Whenever we buy, something from online we always look for its review, what other people are talking about the product that I might decide to buy. Similarly, if your customers see positive reviews about your product, naturally they would like to give them a try without doubting.

It would also help you in the making of long term relationships with your customers. After buying if they like your product, naturally, they will keep coming back to you, this way you can build a loyal relationship with your customers. Needless to mention, long term relationships are the backbone of every successful business.

Why should you get in touch with an influencer marketing company?

If you are going to launch your product and need marketing support, you should get in touch with an influencer marketing company. Various influencers from versatile niche generally tied up with reputed influencer marketing company. So if you choose to work with them, you will get top influencers for your product endorsement.

Best influencers

If you choose to work with an influencer marketing company, you will get the chance to work with the top influencers in a particular niche. Without them, you may not contact those influencers who have enormous potential to amplify your brand value. Evaluating your requirement, influencer marketers will suggest the best suitable influencers for you with whom you will get a guaranteed result.

Saves time

In every business, time is an important factor. If you don’t start marketing your product at the right time, you may face monetary loss. If you hire an influencer marketing company for the endorsement of your product, you will get an outstanding result without wasting much time.


Influencer marketing packages are much more affordable in comparison to traditional marketing. If you are going to launch your product and have a low budget issue, influencer marketing companies can help you out with their full-proof social media campaigns. You will experience an amazing result without wasting much time and spending a hefty amount.


With influencer marketing company, you will get guaranteed ROI, which is tough to get from traditional marketing. That is why brands love to work with influencer marketing companies.

Campaign Performance

The best part of working with an influencer marketing company is you can measure your campaign performance with the latest analytics tools. The campaign report will help you to come up with better future content marketing planning. In influencer marketing, everything will be crystal clear. There is no place for hidden concepts.

Why InfluGlue?

InfluGlue is a leading influencer marketing platform in India which has helped various brands to fulfill their marketing requirement with their amazing influencer marketing services. Our team of influencer marketers and content creators work hand in hand to come up with the best influencer marketing campaigns which attract customers from your target location.

We have more than 10,000 influencers from different niches, registered with us. We can select proper influencers for you who can increase your brand value with their unique approach and a strong opinion. We also provide the best influencer marketing package in the market. We have worked with various big to mid-sized brands like LibasIndia, LunchBoss, LearnPick India, etc. and many are in the pipeline.

If you are looking for an influencer marketing company in India, get in touch with us today and enjoy amazing influence and sales from your target audience.


Do you want to know the power of honest online review in increasing brand value? Read this article to know how to seamlessly get online reviews from your customers.

Article Posted in: Influencer marketing


Tanaya is the Senior Content Developer at InfluGlue, who helped to build the content of the site along with several other sites with her compassionate SEO driven content. She is also a HubSpot, certified content marketer. She brings her five years of experience to her current role, where she is dedicated to developing the content of different websites. 

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