Contests, Giveaways or Sweepstakes: Which is More Suitable for Your Business?

Jun 02, 2020

Are you a new age brand owner, looking to uplift your brand face after the lockdown with some quirky ideas? Here are a handful of fresh ideas for you. While you are thinking to reopen your business, your customers are also planning to purchase good products as they are bored too due to the effect of the pandemic. Everyone is ready to add a pace to their regular routine in order to get back to normal life.

For online brands, it is a great time to host various contests, giveaways, sweepstakes, etc. to pamper their audience. But are those the same? Which one is more suitable for your venture? This article will provide all the answers to you.

What is a Contest?

An Instagram marketing contest is a great way to engage your audience with your brand. It is a great chance for the customers to prove their loyalty to the brand. It required planning first, keeping in mind the marketing requirements. Not all brands are the same; each brand has a different mission and different set of the target audience. When you are looking to grow your brand value on social media platforms like Instagram, contests can help you narrow down your marketing goals.

Designing a contest is very challenging; as a leading influencer marketing platform, we have curated various contests for our clients. We can help you set a time frame and approximate budget for your contest. Deciding these logistical details is essential as it will help you design a more effective contest. You can target a festival to organize your contest as it will cheer your audience more on that occasion. Before designing your contest, you must have a clear idea about which posts your audience likes the most as it will help you to drum up your engagement.

1. Photo Caption Contest

Contests can be of many types among which the photo caption contests are quite trending. Brands can upload interesting pictures showcasing their products and ask audiences to caption it; the best caption can win the contest. Contestants will try to describe the frame, which in turn will help them to form an informal bond with the brand. You need to keep the idea as simple as possible.

2. Tag A Friend Contest

You can increase your page audience by hosing “Tag A Friend Contest” where the contestants are required to tag their friends on the post. It is a great way to increase the visibility of your brand. Each person tagged in the post will get a notification about your brand; this way, you can be a step closer to your target audience. After the successful completion of the contest, you can easily streamline your customers. The prize of this contest must be lucrative; otherwise, people may not show interest in your post. In the end, you will get a lot of followers. Sheerlux, an International luxury brand, has hosted the contest to attract more audience to their business page to increase their brand visibility. It is a great way to showcase your products and services to the mass.

3. Tell Your Success Story Contest

This is more engaging content and a bit complex compared to the above two. Here you have to engage your contestants with the post so that they take a minute to share their personal experience with you. For example, share your first freelancing experience, or tell us about your first independent photography project, etc. Brands can impart great value to their customers and followers with such contests; similarly, followers can also resonate well with the brand. This type of contest can also help in building a long term relationship with the customers. See the above post, which asks the audience to share their travel story within five words. If your brand is dealing with some kind of service, you can try to engage them by organizing such contests.

4. Instagram Story Contest

This is much simpler; you just need to ask your followers to put a story about your page so that the viewers of each contestant can directly see your business page. A 24 hours contest can be extremely effective to uplift your audience. You can offer free services or products through that contest. A carousel post featuring your main service or product can be useful. Before going forward with the concept you must clearly set your goals, it will partially allow measuring the outcome.

What does a Giveaway mean?

Giveaway is another effective marketing strategy for lead generation. Here you have to give some of your products as a gift to the winners. You must set some rules for the contestants in order to win the giveaway contest. Like a contest, for giveaways, you have to keep in mind your marketing goals depending on which you will finalize the giveaway rules. In most cases, brands want more followers and queries on their Instagram page so they set some rules which can fulfill their criteria. Make sure your audience who are eager to take part in the giveaway contest is following the rules strictly. They have to like, comment, and tag their friends in the post. They also need to follow your brand page. You must design your giveaway post in a creative way so that it won’t smell push marketing; It has to be seamless and resonate well with your brand value.

You can incorporate some information that can be useful for your audience; it will also reflect your brand value to your audience. You must keep the time frame in mind, which plays an important role in the overall success of a giveaway.

Some Giveaway Rules

If you want the real flavor of giveaways, you must curate them creatively. Giveaways come with a hand full of rules, and its success depends on it. In general, you can ask your audience to follow the rules to get a better response.

  • Like the post
  • Tag your 3 friends (male/female) friends in the post
  • Ask them to follow our page
  • A story of our page will be great
  • Wait for the winner declaration

Other than the above rules, you can ask your audience to follow some more. Designing a giveaway can take hours of research. You can take the help of InfluGlue, the leading influencer marketing company in India. They are experts at designing top giveaway contests to attract a maximum audience to your profile.

What is Sweepstake after all?

Sweepstakes are the same as contests; even it is one of the oldest marketing promotions in order to reward existing customers. The entire concept attracts more customers to purchase from you. Existing customers who are extremely satisfied with your products and/or services can be engaged with sweepstakes. Generally, brands allot grand prizes for the winners. The contestants must purchase products or services above a certain range to enter the contest. It is basically a method to reward your existing customers so that they think twice before switching their preference to any other. If the final prize is attractive brands will get more contestants.

Instagram Contest and Giveaway Rules

As we have mentioned earlier, the success of a giveaway depends on how you curate it. You need to set the giveaway rules after thoroughly evaluating your marketing goals. Cosmetics brands have different marketing goals than that of health and fitness products. Similarly, travel and tourism brand different target audiences that an e-learning application. You have to understand your customers better before designing the contest.

You can ask the following to your audience for the great success of your giveaway contest.

  • Like the post
  • Follow the page
  • Answer the following question (if the best answer can win)
  • Tag 3 to 5 friends in a post
  • You can mention male/female and particular age group or profession.

The guideline must be very clear to the audience, before finalizing the winner check whether the contests have followed those instructions; otherwise, there is no point of hosting giveaways.

Find The Perfect Hashtag

Another rule of getting huge success from giveaways and contests is using proper hashtags. It establishes a genuine link between the contest and the content. People on social media like to follow hashtags more than personal accounts. You can create a short and relevant hashtag that goes well with your brand value so that the contestants can use it, and eventually, it will get its popularity. If you are creating a generic hashtag like #Mondayblues or #Throwbacksunday, it will be difficult for people to find it out among the millions of irrelevant posts. If you are using relevant hashtags to your promotional content, you can use #contest, #giveaway #timetowin

What Can You Expect From The Giveaway?

After the successful completion of a giveaway, you can expect one or few of the following:

  • Increased query
  • More followers on your business page
  • Increased sales
  • Better engagement on your social media posts
  • Enhanced brand value

Also, Read

Influencer Marketing: 5 Tips To Double Check Before Spending Your Money


How Can an Influencer Marketing Agency Help?

If you are looking to host a giveaway or contest, you can contact a leading influencer marketing company of India who will take care of all your marketing requirements. Influencer marketing companies are known for creating and hosting a successful campaign for big brands to create a buzz about their products and/or services among their target customers. After the lockdown, if you are looking to minimize your loss by promoting your business in a creative way, you must work with InfluGlue, the leading influencer marketing agency in India.

Their influencer marketers spend hours on researching the on-going trends of international brands and what makes them successful. They will guide you on what features you need to show to attract more followers. The content development of the InfluGlue team is committed to producing top-notch brand-centric content which will add a pace to the entire campaign. InfluGlue has more than 10,000 bloggers and influencers registered with them from various niches, so if you choose to work with them, you will get the best suitable profile for the endorsement of your brand. Our top influencers are backed by thousands of followers, sometimes millions. Some of them own verified profiles by Instagram, so you don’t have to worry about their bona fide personality.

Also, Read

Success Story: Nestle Gerber’s Influencer Marketing Campaign

We provide best-in-class influencer marketing services to our clients. Till date we have worked with various International companies like Nestle Gerber, LunchBoss, LearnPick India, etc. and many are waiting to hatch. We also help companies to build long term relationship with their customers. So if you think you need influencer marketing services for your business you can contact us, our team will assist you at their earliest.

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As a brand, if you are confused regarding the effectiveness and difference between Contests, Giveaways and Sweepstakes give this article a read. Also, discover how an influencer marketing agency can help you.


Tanaya is the Senior Content Developer at InfluGlue, who helped to build the content of the site along with several other sites with her compassionate SEO driven content. She is also a HubSpot, certified content marketer. She brings her five years of experience to her current role, where she is dedicated to developing the content of different websites. 

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