Are financial influencers worth it?

Jun 07, 2024

In this era of digitalisation, financial influencers have risen to prominence rapidly. They offer essential tips and tricks for everything from budgeting to stock market insights, promising to make you the next Warren Buffet.

But should you actually believe these financial gurus? In this blog, the worth of financial influencers will be discussed by exploring the pros and cons of listening to their advice and highlighting some influencers who you can follow.

Rise of the Financial Influencer

The rise of social media platforms such as Instagram, Facebook, and YouTube has created endless opportunities for financial influencers. Their content is relatable and charismatic and makes complex financial topics seem easily understandable.

This has allowed multiple influencers to build a massive social media following where they share their personal finance adventures, showcasing their investment portfolios, and offering hot stock tips.

The rise of financial influencers has coincided with the growing interest in personal finances, especially among the younger generation. These influencers have capitalised on this trend by providing easily digestible content that resonates with their younger audience. They use humour, storytelling, and flashy visuals to engage their followers.

This approach has resulted in an effective way to spark interest in financial topics. However, it is important for you to remember that not all influencers share value. Some of them are qualified experts with years of experience, whereas others are simply enthusiastic amateurs.

Top Financial Influencers You Should Follow:

If you search on social media, the list of financial influencers is never-ending. However, you should not follow all of them. This is because not all the influencers create valid content, some just post wrong and misleading information to gain likes.

Hence, you can check below to find out the two best financial influencers in India:

Sharan Hegde:

He has years of experience and credentials to back up his claims. Sharan’s advice is consistently well-researched and focuses on long-term financial health, emphasising the importance of diversification, risk management, and goal-setting. Sharan often shares reels and videos by connecting with real-world examples to illustrate his points.

  • Social Media Handle: @financewithsharan
  • Subscribers: More than 2.7 Million on YouTube
  • Followers: Over 2.5 Million on Instagram
  • Frequency: Post content multiple times in a week.

Ankur Warikoo:

Known for his humorous approach to personal finance, this influencer makes learning about money, fun. Ankur focuses on teaching practical tips and strategies that you can use in everyday life, such as budgeting, saving for retirement, and paying off debt. His content is often accompanied by engaging infographics and videos.

  • Social Media Handle: @Warikoo
  • Subscribers: More than 4 Million on YouTube
  • Followers: Over 3 Million on Instagram
  • Frequency: Post content multiple times in a day.

Are Financial Influencers Worth It? Pros and Cons of Following Them:

Following the right financial influencer is extremely crucial for you to avoid any errors while making financial decisions. Thus, below you can learn about the advantages and disadvantages of the following influencers:

Pros:

Below are the benefits of following the right financial influencers:

  • Accessibility: These influencers break down complex financial terms and make it easy for you to understand.
  • Motivation: You will find that the influencers always have a positive energy and often share success stories that can inspire you to take control of your finances.
  • Community: Many financial influencers have built supportive online communities where you can connect to people with similar mindsets, discuss your experiences, and clear your doubts.
  • Education: These influencers can help you learn new financial concepts and strategies that you may not have been aware of.
  • Convenience: Influencers with knowledge and financial expertise provide information in small and simple parts which makes it easy for you to remember and understand the data.

Cons:

Below are the disadvantages of following an influencer:

  • Lack of Regulation: Anyone can call themselves a financial influencer. But it is important for you to verify their credentials and experience.
  • Potential Biases: Some financial influencers may promote products or services that they have financial ties to, without disclosing these relationships. This can put you in severe trouble.
  • Over simplification: Some influencers try to oversimplify complex financial concepts to the point of inaccuracy. It can potentially lead you to make poor financial decisions.
  • Unrealistic Expectations: Some of the financial influencers portray an unrealistic picture of financial success, this can be disappointing as well as frustrating for you.

Are Financial Influencers Worth It?

It can be hard for anyone to determine the worth of a financial influencer. However, the below-mentioned tips can help you in this process.

  • Check Credentials: You must evaluate if the influencer is a certified financial planner, or investment advisor, or has any other relevant qualifications.
  • Scrutinise Advice: Before blindly following an influencer, you must check if the advice aligns with established financial principles. Be aware of ‘get rich quickly’ schemes and promises of guaranteed returns.
  • Track Record: It is crucial for you to check if the influencer that you are following has been successful in managing his own finances. Search online for reviews to know how he has helped others in achieving financial freedom.
  • Diversify: Do not just rely on a single financial influencer, follow others as well to get a well-rounded perspective.

Conclusion:

Financial influencers can be valuable resources, but it is crucial for you to follow their advice with caution. Remember, no one understands your financial situation better than you do. While financial influencers provide guidance, ultimately, you are the one responsible for making decisions. Therefore, you must carefully evaluate the worth of a financial influencer and use their advice as a starting point rather than a definitive answer.

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Team InfluGlue helped to build the content of the site along with several other sites with its SEO driven content. It delivers informative content to different niche of Influencer marketing. That helps the entrepreneurs to coose the right influencer to reach their target audience.

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