Needless to mention customers are better advocates than your sales and marketing team. If you are looking to plan a customer review campaign sometime soon you need to give this blog a read. It is important to find out happy customers to know how genuine reviews sound no matter good or bad. Sounds easy? As a leading influencer marketing company in India let us tell you the truth, it’s NOT!
Unlike other marketing campaigns, you don't need influencers (only) to get reviews. Instead, true customers should be tour targets because they are the ones who will buy from you, use the product and talk about it.
You need to be extremely strategic to get honest reviews about your products. Optimizing every step is necessary to identify active and happy advocates of your brand. Take a look at the next segment of the article to discover:
Positive reviews play a crucial role in building a brand's reputation. In today's digital age, potential customers often turn to online reviews before making purchasing decisions.Positive reviews not only increase a brand's visibility and credibility but also provide social proof that can influence a customer's buying decision. Brands with a higher number of positive reviews tend to be seen as more trustworthy and reliable, which can ultimately lead to increased sales and customer loyalty.
Conversely, negative reviews can harm a brand's reputation and drive potential customers away. Therefore, it's crucial for brands to actively seek and encourage positive reviews from their customers to build a strong and positive brand reputation.
1. Who are you going to target for the reviews?
2. What are the platforms to get the reviews posted? (Along with specific advocacy actions)
3. How to request them for the reviews? (Through mail, via an app or anything else)
4. What rewards are you going to offer for the reviews? (Vouchers, discount coupons, free products or any other compensation methods)
5. What will be the approach method? (How are you going to ask them to submit reviews?)
Over the years we ran multiple review campaigns for renowned brands following different methods and offered various incentives to encourage the customers to participate in the program. We collected 500+ reviews from each campaign that are successfully posted on different e-commerce platforms to date.
Scroll down to read our key findings and best practices for getting honest reviews from tour loyal customers.
Asking for a review request immediately after purchasing does not make sense. If you have a clear idea of your target customers’ buyer journey wait until it’s over. Let them use the product and then ask them for a review. This way the review would be genuine and informed which will help other potential customers to make their purchase decisions.
Normally, we advise all e-commerce companies to postpone their review requests. In addition, businesses like gyms and leisure centres that provide personal services to the public shouldn't actually start asking for feedback until after clients have had a good opportunity to use the product or service.
At the time of designing the customer review campaign make sure fewer steps are involved while submitting the reviews. People hate complex submission processes and tend to avoid the process.
While asking for review submissions you need to let your creative juices flow. Consider sending invitations by mail asking your customers to suit their honest reviews. Also, tell them how grateful you are to your customers for purchasing your brand.
If you care for honest reviews you need to showcase that on your website. Highlight the section for your customers, and use a pop-up colour like red, yellow, orange etc. You can also add contests and tasks like “Spin the wheel” for your customers who are willing to share their honest reviews with you.
You can encourage your buyers to submit reviews through some loyalty programs like “Share & Earn”. In most cases, this strategy works fine for a new product launch but if you can incorporate it smartly getting reviews can be possible.
People like real money for giving reviews. One of our previous campaign research shows that when brands offer money they get 2.5x better response. However, this is not the only option you can try other options or a combination of options to get multiple honest reviews for your products.
Pro Tip: Provide a piece of advice that customers find helpful. Also a good reply can turn a negative comment in to a positive one so be careful if you receive negative comments. Acknowledge the root cause ASAP.
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Influencer marketing has become an increasingly popular way for brands to reach their target audience and gain more exposure to their products or services. As the leading influencer marketing company in India, InfluGlue understands the power of customer reviews and the impact they can have on a brand's success.
With our data-driven platform, we can help brands launch successful customer review campaigns by identifying the right influencers who can reach their target audience and generate authentic reviews.
At InfluGlue, we pride ourselves on providing the best-in-class influencer marketing services at affordable prices. Our team of experts has extensive experience in working with various brands, and we have a proven track record of delivering exceptional results. Our regular customer, Flipkart, is a testament to our expertise and dedication to providing top-notch influencer marketing services.
We believe that every brand deserves a chance to reach its business goals and make a lasting impression on its target audience. That's why we would be happy to assist brands in launching successful customer review campaigns that align with their business objectives.
Our team of experts is always available to answer any questions and provide guidance throughout the entire process, ensuring that brands achieve the desired results. With InfluGlue, brands can rest assured that their influencer marketing campaigns are in good hands.
These are some effective strategies to incorporate customer reviews into your marketing plan. But, you may use them in case studies, sales processes, landing sites, advertising techniques, etc. to get more done.
Keep in mind that telling consumers your brand is the greatest on the market won't make them grab their wallets. Nevertheless, if your users follow suit, trust will grow, customer engagement will increase, and your brand's legitimacy will increase. You have the opportunity to draw customers by demonstrating your credibility to increase conversions, click-through rates, sales, and revenue if you haven't already incorporated customer evaluations into your marketing efforts.
Be innovative and embrace change. And if you need more, we're here for you!
Discover how positive reviews play a crucial role in building brand reputation and how to get started with a successful review campaign.
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