10 Indian Companies Use Influencer Marketing to Grow their Brand!

The Indian digital landscape is booming, and influencer marketing has become a powerful platform helping brands to reach new heights. With a vast and diverse audience, brands using influencer marketing can remain ahead of the competition. This blog will help you with a list of the 10 biggest brands in India that have used this strategy to achieve success.

10 Indian Companies Use Influencer Marketing for Growth

The following list will help you with the top brands using influencer marketing to grow their brand:

1. Mamaearth:

Mamaearth is a beauty brand that offers natural products. It has targeted young people who don’t want to use chemical-based products on their bodies. The influencer marketing strategy that they follow is explained below:

• Micro-Influencers: Mamaearth has partnered with numerous small bloggers and beauty enthusiasts who have a smaller but engaged following. The main goal is to promote the benefits of their product for daily usage.
• Content Marketing: Collaborated with multiple influencers to create educational content about the advantages of the natural ingredients used in their product.

2. Nykaa:

Nykaa is an online beauty retailer. It is one of India's most popular platforms to sell beauty and wellness products from top brands. Nykaa has used a unique influencer marketing approach, read below to find out:

• Celebrity Influencers: Nykaa has been partnering with various established Bollywood celebrities to promote their premium beauty products.
• Micro-Influencers: Utilised small regional beauty influencers to reach diverse audiences in order to promote their products and location-based offers.

3. Fabindia:

Fabindia is known for its beautiful ethnic wear and handicrafts. It focuses on developing and enhancing the cultural connection. Below you can learn about their marketing strategy:

• Lifestyle Influencers: Fabindia has tied up with numerous fashion influencers to showcase Indian traditions. These influencers focus on promoting Fabindia's cultural heritage and eco-friendly products.
• Social Media Contests: Fabindia has launched multiple contests by collaborating with influencers during the big Indian festivals. Their products are featured as special rewards in these contests, enabling them to generate engagement.

4. Sugar Cosmetics:

Sugar Cosmetics is one of the most popular cosmetics brands right now in India. It mainly targets young women. Sugar Cosmetics has a vibrant marketing approach, which is discussed below:

• Beauty Micro-Influencers: Sugar Cosmetics has successfully partnered with multiple micro-influencers known for creating trendy content. These influencers promote the vibrant cosmetics products made by Sugar.
• Student Brand Ambassadors: Collaborated with a lot of influencers who are still in their college days and has made them their brand ambassadors. This has helped Sugar to generate a big customer base of young women.

5. Manyavar:

Manyavar can be referred to as one of the finest men's ethnic wear brands. It emphasises promoting India’s tradition and heritage. Below you can learn about their unique strategy of marketing:

• Celebrity Endorsements: Manyavar has endorsed various popular Bollywood actors and cricketers to promote their unique ethnic wear, perfect for any traditional ritual or wedding in India.
• Influencer Gifting: Manyavar gifts their specially designed outfits to influencers for special events or occasions, encouraging organic brand mentions and social media posts.

Also read: What is a Good Influencer Marketing Strategy for E-Commerce brands?

6. BoAt:

BoAt is a leading tech brand in India that provides top-notch products at an affordable rate. It mainly focuses on fulfilling the demands of the younger and tech-savvy generation. Learn about its marketing strategy below:

• Tech and Gaming Influencers: BoAt has partnered with various tech reviewers and gaming streamers to promote their products such as headphones, earphones, speakers, smartwatches and much more. This allows them to reach a broader audience and build an online presence.
• Lifestyle Influencers: It also collaborates with social media influencers with a young and active following to promote their products. These influencers show how boAt products are perfect to use during workouts, travel, or everyday activities.

7. Lenskart:

Lenskart is an online eyewear retailer company that provides affordable and trendy-designed sunglasses, glass frames and much more. The below points discusses Lenskart’s influencer marketing strategy:

• Fashion and Beauty Influencers: Tied up with multiple fashion and beauty influencers to showcase Lenskart's trendy eyewear collection. Lenskart has also collaborated with optometrists and ophthalmologists to create informative content about eye care. 
• Micro-Influencers: It has also partnered with regional influencers to promote themselves and their services in the local language for the different parts of India.

8. Myntra:

Myntra can be referred to as one of the finest and most reliable fashion e-commerce platforms. It uses a vast influencer network for promotion. Check below points to learn more about it:

• Mega Influencers and Celebrities: Myntra partners with established fashion icons and Bollywood celebrities to promote their exclusive products.
• Fashion Micro-Influencers: It also collaborates with a wide range of fashion micro-influencers catering to diverse styles and regions.

9. Zomato:

Zomato is a food delivery platform that capitalises on user experience and the latest social trends. Below, their influencer marketing strategy is explained:

• Food Bloggers and Reviewers: Zomato has tied up with different food bloggers and reviewers to create content showcasing the variety of restaurants available on the platform.
• Micro-Influencers: It also endorses local influencers to promote Zomato services in specific regions or for specific cuisines.

10. Licious:

Licious is a fresh meat delivery platform, it has various ready-to-cook recipes that offer quick solutions. It focuses on providing quality food and follows a marketing strategy aligned with its ambition:

• Food Stylists and Chefs: Licious has endorsed different food stylists and chefs to create dishes using their meat to showcase their quality and versatility.
• Home Cooks: Licious mainly collaborates with home cook influencers to display the quality of their ready-to-cook meat recipes.

Also read: Everything about Celebrity Endorsement: Impact & Effectiveness.

Conclusion:

Influencer marketing is a powerful tool for brands of all sizes in India. Almost all the brands using influencer marketing have found success. It allows you to leverage the power of social media influencers and reach new audiences. Influencer marketing can help you build your brand’s online presence, essential in today’s digital world.