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When “creative” marketing goes wrong—Burger King’s cautionary tale. On International Women’s Day, Burger King UK tweeted “Women belong in the kitchen.” Their intent? Promote a scholarship for female employees—scholarship funds and gender disparity stats followed in the next tweet. But the first tweet alone exploded—without context, it came across as sexist. The follow-up explaining their mission got swallowed. As The Washington Post put it, the provocative phrase backfired as clickbait before anyone saw the real message.   Marketing experts say that kind of bold, tactic doesn’t work if you don’t have cultural credibility, and BK didn’t. Instead of striking a meaningful chord, they ignited backlash—and an apology followed.    Lesson for founders & marketers: • Attention without trust is toxic. • Bold lines need safety nets—context and timing. • If you’re not an authority on a social issue, don’t gamble with loaded statements. Takeaway: Real marketing isn’t just about being seen—it’s about being understood. #dreamwithsachin

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This post was published on 04th September, 2025 by Sachin on his Instagram handle "@dreamwithsachin (Sachin Yadav)". Sachin has total 4.7K followers on Instagram and has a total of 60 post.This post has received 16 Likes which are lower than the average likes that Sachin gets. Sachin receives an average engagement rate of 2.37% per post on Instagram. This post has received 0 comments which are lower than the average comments that Sachin gets. Overall the engagement rate for this post was lower than the average for the profile. #dreamwithsachin has been used frequently in this Post.